Fans Demand Matt Rogers as Permanent ‘Today’ Cohost

If you’ve been thinking Matt Rogers is the perfect fit for ‘Today,’ you’re not alone. Jenna Bush Hager reveals fans are ‘falling in love’ with him. Get the full story on the massive social media campaign and why everyone wants him as the permanent cohost.
Fans Demand Matt Rogers as Permanent 'Today' Cohost
  • Jenna Bush Hager has publicly acknowledged that fans are overwhelmingly calling for comedian Matt Rogers to be her permanent cohost on Today With Jenna & Friends.
  • The social media outcry has been significant, with viewers flooding platforms with comments praising the chemistry between Hager and Rogers.
  • Rogers has guest-hosted several times since Hoda Kotb’s departure in January, winning over audiences and even earning an endorsement from Kotb herself.
  • Fans are now eagerly waiting to see if NBC will make the fan-favorite pairing official.

The People Have Spoken: Matt Rogers is the Fan Favorite

In the ongoing search for Jenna Bush Hager’s permanent partner on Today With Jenna & Friends, one name has consistently risen to the top, backed by a vocal and passionate fanbase: Matt Rogers. The support has become so loud that Hager herself brought it up on the show, confirming that the viewers have made their choice clear.

During a recent episode, Hager recounted an experience from a book event the previous night. “A lot of moms and daughters came up to me, and it turns out, Matt Rogers is their favorite,” she told Rogers, who was guest-hosting. She shared a story about a mother-daughter duo who watch the show together and adore him. “She said all the moms are falling in love,” Hager added.

A Hit With the Moms (And Everyone Else)

Rogers, a comedian known for his podcast Las Culturistas and roles in shows like I Love That for You and Fire Island, took the compliment in stride. He joked that he’s “always been good with moms,” adding that he would often “distract the moms while my friends would make drinks” in high school. This led to a playful exchange where Hager quipped she “could’ve really used” him during her teenage years in the White House, imagining Rogers chatting with former First Lady Laura Bush.

Matt Rogers and Jenna Bush Hager on the October 17, 2025, episode of NBC's 'Today With Jenna & Friends.'

Matt Rogers and Jenna Bush Hager on an episode of NBC’s ‘Today With Jenna & Friends.’ (Image: NBC)

Overwhelming Social Media Support and a Key Endorsement

The fans Hager met are just a small sample of the massive support Rogers has received online. The comment section of the show’s Instagram posts is filled with pleas to make his position permanent. “We love Matt Rogers ❤ give than man a job!” one user wrote. Another commented, “@mattrogerstho for permanent host!!!! When he’s on I watch the entire hour whether I’m interested in the content or not. He makes everything fun! Their chemistry is perfect!”

An Endorsement From a Familiar Face

This wave of social proof isn’t just from viewers. Hager’s former cohost, Hoda Kotb, also named Rogers as one of her top picks to fill her seat. During a June appearance on Watch What Happens Live With Andy Cohen, Kotb gushed, “Matt Rogers is great,” emphasizing that the most important factor is finding someone who “clicks great with Jenna.”

Since the show’s rebrand in January, Rogers has stepped in to host full weeks in May, August, and again in October, with each appearance strengthening the calls for him to stay for good. As Hager joked at the end of a recent episode, “Bring all your moms to fall in love with Matt.” For many viewers, it seems they already have.

Image Referance: https://www.yahoo.com/entertainment/tv/articles/jenna-bush-hager-says-today-160403722.html