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Venus reorganizes its production network with new workshops and enters intimate fashion

Venus continues to be strong and bets on relocation. The historic swimwear company, born in Madrid through the 1930s and which has its very own brand names and manufactures for 3rd functions, is in the approach of reorganizing its generation and has just expanded its provide with lingerie and nightwearin accordance to Marcos Pizarro, common director of the firm, to Modaes.

The corporation strategies to close this yr with a turnover comparable to that gathered in 2021, about 1.4 million euros. “The line of growth for the coming yrs is relatively directed in the direction of expense in output, innovation and progress”, describes the supervisor.

“Last calendar year was complete of good news, but then came the bottlenecks in transportation fees, raw supplies and logistics”, recalls Pizarro. Just as it experienced from the relocation of textile creation to China during the 1990s, Venus has capitalized on the return of brands to Spain soon after the outbreak of the pandemic.

Regardless of growing charges, Pizarro assures that the Madrid firm has managed to protect its margin. “Our costs have risen only concerning 3% and 4%, as opposed to people of the marketplace, which have led to a rise of 15%”, points out the basic director of Venus.

In recent a long time, the corporation specializing in the production and distribution of swimwear has multiplied its once-a-year output from 80,000 garments to 240,000 garments owing to relocation. “It can be pretty favourable, but we also have to adapt,” describes Pizarro, who thinks that Venus will get 4 or five yrs to adapt to this improve in manufacturing.

To cope with this expansion, the Madrid enterprise is working with new workshops and plans to concentrate its foreseeable future growth on innovation and enhancement, for which it will spend 5% of its cash flow in this region.

Also, Venus has entered the manufacture of intimate apparel and sleepwear. “The market in Europe is pretty much lifeless, every thing is in China, there are only three or four suppliers of this merchandise still left in Spain”, describes Pizarro.

The firm operates with among 5 and 8 workshops, a single of them its possess, in Fuenlabrada. Headquartered in Madrid, the enterprise has a workforce of 34 men and women together with shops and distributes its possess models, Venus and Playa Dorada, in 73 institutions.

In the coming months, Venus will grow its community with two openings in El Corte Inglés in Parque Sur and La Vaguada, equally in Madridand plans to start advertising on the on the web platform of office stores in 2023. The enterprise also operates in Germany and Italy, wherever it concentrates 10% of its revenue.

Venus was started in Madrid in 1932 by Policarpio Domínguez García and his spouse Soledad Molina. and started in its beginnings in the manner market as a manufacturer of girdles and corsetry. Setting up in the 1960s, the firm specialized in swimwear and, in 1978, Policarpio Domínguez Molina, the couple’s son, took around the reins of the organization.

In the eighties, Venus manufactured the international leap and began its landing in Latin American marketplaces. Soon right after, Domínguez Molina died with out problem and left the organization in the fingers of two staff in inheritance. It was then that Emilio Flores and Esperanza Garbajosa took the guide until the early 2000s. Marcos Pizarro, son of Garbajosa, joined the company in 2005 and in 2011 he assumed the position of normal manager of the business.

– Posting Prepared By @ from www.modaes.com

Nicole Aniston
Nicole loves to write and works as a corporate communications expert by day. She's been working in the field for quite some time now. Her training in media studies has provided her a wide perspective from which to tackle various issues. Public relations, corporate communications, travel, entrepreneurship, insurance, and finance are just few of the many topics she's interested in covering in her work.
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