In accordance with the updated YouTube Terms of Service effective November 18, 2020, YouTube will be able to serve more ads on some creators’ videos. But it will not share the part of the income generated with the creators. This is because these little creators are not big enough to sign up for the Partner Program.
In the updated terms of service, YouTube stated that it will now play ads on smaller creators’ content without subscribing to YouTube’s monetization program, also known as the partner program. Before this, Youtube used to serve ads only to creators who were members of the YouTube Partner Program. And these were just great creators who had a set threshold of high subscriber count and watch hours.
To become a member of the YouTube Partner Program and thus monetize their channel, a creator must have a minimum of 4,000 hours of public viewing and 1,000 subscribers during the last 12 months.
Advertising is a great source of income for YouTube and its parent company, Alphabet. A large part of the revenue is generated from the ads themselves. In the last quarter, Google generated about $ 5 billion in ads. Creators also rely on ad revenue to get their share. Now YouTube will be able to run more ads on its platform without sharing the revenue with multiple content creators in the process. Various creators have purposely kept their channel ad-free. However, with these new changes, YouTube will serve ads and hamper the ad-free experience that the creator wants to deliver to their audience.