With the current worldwide success of the TikTok app, social media platforms are scrambling to find the not-so-secret formula to add similar features to their own apps to replicate the phenomenon. We have seen Facebook, Instagram, and even Snapchat add similar features to their own services. YouTube is also rumored to be experimenting with something and it appears that they are now implementing a prominent create button to help users make 15-second videos without having to leave the current video they are watching.
According to Android Police, the create button appears on selected music videos. By tapping it, you can create 15-second videos using the music from the video as background audio and without having to leave that particular screen. It will open the camera so you can record your own short video, like dancing to the music or making your own version of the music video, but with only 15 seconds to do so.
After you have finished recording, you can adjust which part of the music you would like to use. You can also completely change the music by choosing from the music available in the catalog. You can also add annotations / text to the video, quite similar to how you can on TikTok, although we are not yet seeing how it will match this particular feature that has made TikTok more fun and even educational at times.
Once you’ve finished your little tweaks or if you just want to share it as is, you can post it directly to your YouTube channel. There is also the option to save it to your gallery and upload it later. You can also post 15 second videos by importing them from your gallery, in case you prefer to just record the video outside of the YouTube app and then just upload it later.
However, this appears to be a feature that is only available in India for now and only appears in select music videos. This may just be a test market, but hopefully it will expand to other territories later so we can see if it will be a viable TikTok alternative.