WhatsApp emphasized that the the policy update will not affect the privacy of the messages you send to your friends or family. They still support end-to-end encryption and cannot be seen by WhatsApp and its parent company Facebook. The privacy update is all about changes to the way you message businesses on WhatsApp, but this in itself is optional. They also provide more transparency on how they collect and use data for businesses.
An infographic highlights what kind of information is protected from the eyes of WhatsApp and Facebook, such as the aforementioned private messages, information about who is texting or calling you, your shared location, and WhatsApp groups. They also clarified that they do not share your contacts with Facebook and that you can configure your messages to disappear and that you can download your own data.
WhatsApp clarified that some companies will use Facebook’s hosting services to manage WhatsApp chats. Therefore, if you message companies on WhatsApp, they may be able to use the information for their own marketing purposes, such as targeted ads. But they will be clearly labeled so that users know how their data will be used. The FAQ clarifies some issues further, but that probably won’t stop users from moving to other messaging apps they trust.