While you will likely see various sponsored content on your Twitter account, it is not as overwhelming as other social networks like Facebook. The downside, at least for the platform itself, is that the targeted advertising model is not giving them the expected revenue. Reports now say they are looking for other sources of income that may include the subscription model. They are looking at how to get people to pay and subscribe for additional features and content.
According to BloombergNow, there are several Twitter teams that are researching which subscription offers users will click through and give them the extra income they are looking for. One idea that is becoming popular is to give users the option to “tip” the people or accounts they follow in order to get exclusive content from these Twitter content creators. Another thing they’re looking at is charging people to be able to use things like Tweetdeck or other additional features.
Most of the social networks like Twitter have not created paid offers, since the objective is to generate growth and user participation for free, but subsidized with marketing or advertising publications. But in the past year, it appears that Twitter has opened up to the idea of subscriptions, as its chief financial officer, Ned Segal, believes that the recurring revenue it can get from subscriptions is more stable than its ad spend.
This has already been mentioned in the last two quarterly calls with investors, but it seems they have not acted on it so far, at least publicly. Whether it’s tips or subscriptions for additional services, Twitter seems to be playing pretty careful about it. Another thing they are reportedly considering is offering power users more tools, like advanced access to Tweetdeck, which is currently also free and ad-free.
Twitter has also previously conducted a survey, asking users what special features they would be willing to pay for, such as an “unsend” option or profile customization options. For now it is unclear which way they will go, but it would also be interesting to see if the market bites.