Now that there are plenty of social media and audio-only features on the market, the “original” Clubhouse will need to step up its game in order to compete with all of them. One way to do this is by partnering with other networks and content providers to bring more content to the social audio platform. The latest partnership they are entering into is with TED, one of the most popular podcast networks, to bring exclusive chats and content in the coming months.
The Verge talks about the partnership between Clubhouse and TED, which begins with its first room called Thank Your Ass Off, which will run weekly every Monday at 11am ET. They will soon add more rooms to the TED Clubhouse, which in addition to their existing podcasts will give them more access to their fans and followers. These live audio chats and regular Q&A will give you the opportunity to better engage with the missing audience on the podcast platform.
TED can also sell brand associations or advertisements in their rooms, and the Clubhouse won’t take a cut of what they get. They’re already a hit on the podcasting front after launching their Audio Collective earlier this year, so we know they already know how to make audio and have a loyal following too. Clubhouse can benefit from this, as TED will bring its listeners to this new, more interactive platform.
With more and more audio platforms / features, the battle comes down to exclusive talent and content. Spotify’s Greenroom will likely be used by podcasters already on the platform, while Facebook is also blocking talents or their Live Audio Rooms. Some also rely on their built-in audience, such as Twitter spaces, and soon-to-be-released features on LinkedIn, Slack, Discord, and even reddit.
If you’re a TED podcast listener, you can join their Clubhouse and Thank Your Ass Off room to see, or rather hear, how things will look. Eventually they will announce other rooms that they will host on the platform.