Despite the pandemic, we have good news from Sony. While other OEMs are seeing a decline, Sony reports that it has made some profit for the first time in many years. The company’s figures for fiscal year 2020 have been released recently. We’re looking at the last 12 months through March 31, 2021 – Sony posted an operating income of 27.7 billion yen, which is roughly $ 254 million. Alongside Huawei and LG, Sony is probably one of those few companies that the entire Android community is watching.
Not many people buy Sony Xperia phones now, but last year, Sony He showed different results that also surprised them. The company did not sell any more phones. What Sony did was increase the price of smartphones, as well as cut some costs.
If you study the numbers closely, Sony sold fewer units compared to fiscal 2019. Of the 3.2 million units then, the brand only sold 2.9 million phones. In the fourth quarter of 2020 alone, around 400,000 Xperia phones were shipped.
It is not yet the end of the rope for Sony. You can still sell more and improve income. There are several new phones that could help Sony achieve its goals. There’s the Sony Xperia 10 III 5G, Sony Xperia 1 III and Sony Xperia 5 III phone.
Sony shouldn’t relax now. You need to work harder and create better smartphones. The company can also improve marketing if it wants to maintain its place in the mobile business.