LG Wing is currently the most radically designed smartphone on the market that pushes the limits of design and functionality. When it was released last month, the smartphone with the unique rotating mechanism turned into eyeballs, giving Samsung and Motorola a headache or two. The smartphone comes with a 90-degree rotatable screen, revealing the second screen below, a design that comes with the luxury of multitasking opportunities without question. So how exactly did the LG Wing go from the design stage to a real product for the market?
The idea was planted in the mind of Hong Shin-tae, a senior product planner at LG Mobile’s Seoul headquarters, when he saw a passenger on the subway repeatedly turning his phone while playing games and texting. The idea of a smartphone that has dual screens for multiple activities without hindering each other instantly hit him.
Such a device had never been conceived before, so LG’s creative minds had to find a solution to this problem. To realize the pivoting hinge mechanism, the LG Wing development team incorporated a “hydraulic shock absorber inside the hinge to reduce friction.”
When the phone is rotated, the screen moves back and forth several times, so the team designed a double locking mechanism to dampen the force. This ensures the stability of the hinge during repeated use. Before even considering bringing it to the consumer market, the team rotated the screen 90 degrees more than 200,000 times. That’s about 100 spins a day, every day for five and a half years!
Another challenge was keeping the thickness and weight low, which was achieved by referencing the LG Gram laptop. According to Jeong Min-yong, a member of the LG Wing Development Team “LG laptops use lightweight materials and have an optimized internal structure, so by following this formula, we were able to reduce LG WING’s weight by 54 grams and its thickness by 2 to 3 millimeters with its final design.”