The Chinese smartphone market has long been dominated by Chinese companies. But now, with the participation of Reliance Industries’ Jio platform and leading US technology company Google, the dominance of Chinese mobile companies in the market may come to an end. Google last week announced an investment of 4. 4.5 billion (approximately Rs 33,600 crore) in Jio.
Some of this amount will be used by Jio to make very cheap smartphones. With this, Jio and Google can capture the market of the country where people are not using smartphones yet. The number of these people is over 50 crores.
Samsung has about 17 percent of the market
According to research firm Canalys, the Chinese company accounted for more than 75 percent of smartphones sold in India in the April-June quarter. South Korea’s Samsung accounted for 17 percent. Kiranjit Kaur, Senior Research Manager, IDC, said that under these circumstances, the cheap smartphones of Jio and Google would be a challenge for Chinese smartphone makers.
Jio -Google smartphones will benefit from the anti-China frenzy
Jio and Google’s smartphones will benefit from the anti-China frenzy in India. Prime Minister Narendra Modi’s government banned 59 Chinese apps, including Tikkot, in India after a violent scuffle between the two countries’ troops on the Indo-China border. Meanwhile, there is strong opposition to Chinese products in India.
Smartphones have not yet reached the hands of 500 million people
According to Counterpoint Research, about 450 million people in India have a smartphone. About 500 million people have not had a smartphone so far. Google and Jio want to make smartphones very affordable for such people.
Jio-Google will produce smartphones priced below Rs 4,000
Mukesh Ambani, chairman of Reliance Industries, Jio’s parent company, said at a recent event that the main purpose of partnering with Google is to produce cheap smartphones. According to Counterpoint Research and EDC’s analysis, Jio-Google will make smartphones worth Rs 4,000 to reach people who are out of reach of smartphones. Of course, it seems a little difficult.