Although the US is fortunately in the vaccination portion of the ongoing pandemic, less than 19% of the population is fully immunized. Whether it’s a slow release or a personal decision not to get vaccinated, more information needs to be available for people to sign up for the vaccine. Google’s latest ad wants to help spread the word that if you want your life to get back to normal, you need to get out there and get vaccinated.
The ad follows in the tradition of most Google ads, which means that it is a simple showcase of what people are searching for over the past year and we see the usual quarantine, social distancing, closure, school closings. , etc. But this time, the words are slowly being erased, particularly the words virtual, canceled, postponed, at party, meeting, play date, event, wedding, etc. The ad also includes places that were previously closed and are now being edited as open.
At the end of the one-minute ad, you get a simple message: “Get back to what you love.” And the next box is a search for “covid vaccine near me”. And scene. It’s a pretty simple message and some people’s tear ducts were activated by the announcement, especially those who have missed all in-person activities and are looking forward to things getting back to normal. There is still a long way to go in the US and even other countries, but vaccines mean there is light at the end of the tunnel.
In case you didn’t know, Google has a lot of information on covid-19 vaccines. In addition to the closest vaccination site, you get information on rating factors, side effects to expect, whether you can drive-in or need to schedule an appointment, and other information in case you’re still not convinced. you should get it. Google Maps also shows the vaccination sites and maybe even a filter.
Until now, the Google ad has over 11 million views on YouTube. Hopefully, this is effective enough to not only make people cry, but to actually get out there and get vaccinated, or at least to do more research on the COVID-19 vaccine.