Google has just announced a series of changes to the privacy and security rules of the Google Play Store, which may take effect in the near future. Highlight here the process devised to clean up Play Store. To strengthen security, Google will remove developer accounts and applications that have been inactive for more than a year or, in the case of applications, will have fewer downloads. There’s no definitive word on when Google intends to put this into practice, but it will eventually happen leaving fewer loops for hackers to exploit and contaminate this app mecca.
In addition, Google intends to offer users more freedom to opt out of receiving personalized and interest-based applications. When users opt out, their advertising ID will be removed and replaced with zeros. This will be rolled out in phases towards the end of this year in apps running on Android 12 and then rolled out to all apps for next year.
In case of inactive accounts, Google plans a rigorous take. It will close all inactive accounts, which have been inactive for more than a year. These include developer accounts who have not uploaded an application or visited the Play Console within a year.
However, this will not apply to developers with apps developed or who have apps with more than 1000 installs or who have made in-app purchases in the last three months. The only target will be abandoned developer accounts that are at the highest risk of being hacked and loading malicious apps.
Reportedly, app developers whose accounts may have been deleted can create new accounts, but they will have no way to reactivate the old account, the app, or its data. Although this potential action appears effective from start to finish, it will seriously affect active applications with fewer than 1000 installs. How Google approaches these kinds of applications and when it begins to deactivate accounts is anyone’s guess at this point.