Google Play Introduces New Guidelines for Better App Discovery and Quality

App Discovery and Quality New Google Play Guidelines

If you are a Google or Android developer, you may need to read and update as the tech giant is introducing various changes and updates. We can expect more to be featured in the coming weeks and especially during the Google I / O 2020 virtual tech conference. As for the latest on Google Play, the tech giant continues to improve its features, navigations, and user interface. Google helps application developers and publishers improve the discovery and quality of their applications.

With millions and millions of applications developed, introduced and marketed, it can be a real challenge for an application to stand out. Consumers and ordinary mobile device users have a hard time finding the right app or game because there are so many options. Applications from more than 190 locations are available to everyone, leaving us overwhelmed by the audience.

What usually helps consumers is the information provided on the Google Play Store. They can be an eye-catching name, images, descriptions, or videos. All of these are important in helping people decide what to buy, so it is important as a developer that you take note of many things.

At the moment, Google Play shows your assets front and center. Further improvements are being made to ensure that the assets in the Play Store listing are optimized and can help users know what to expect.

Google is introducing a policy change for app metadata. This also includes new guidelines on Play Store listing preview assets. The company said it will announce the policy change for app metadata in advance. As a tip, limit the length of app titles to 30 characters. Remove graphics and other elements that can mislead users just by looking at the application icon. Keywords that can show store performance, developer title / name, and icon promotion are now banned.

There are also new guidelines for Play Store tab preview items. If you are a developer, ask yourself these questions:

• Are the preview assets free of buzzwords like “free” or “better” and instead focused on providing meaningful information about the unique aspects of your application or game?
• Are the preview assets located correctly and easy to read?
• Do the preview assets accurately represent the application or game?
• Do the preview resources provide enough information to help users decide whether to install?

The Android development team it just wants you to check your apps again. Please review the new guidelines provided so you can implement them, ready for release in the next half of the year.

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