Last year Google relied on their secure login method, the One Tap Authentication Module, and now they’ve integrated One Tap with the Google Identity Services API. This will bring direct access to the website without the need to redirect the user to another login page for a seamless browsing experience. With this feature enabled, developers get a secure token to authenticate the user for security using this method.
For the mobile version, the One Tap is prompted at the bottom of the screen while on the desktop, it appears at the top right of the screen. This will work for new signed-in users and those who have already signed in will automatically.
Low friction authentication prompt uses secure coupons rather than passwords to log into partner websites or apps. Security is a top priority here and Google has placed great emphasis on protecting against threats like clickjacking, pixel tracking to keep users safe with a seamless login experience.
The user interface of the One Tap interface has improved. Log in with the Google button showing the user details (for known users) or the user account for a new login on the device. According to their official blog post, Google worked with Reddit to bring the Connect with Google button and One Tap prompt to the platform.
This resulted in twice as many conversions for new registered users and known users. Even Pinterest said it got a positive result after implementing Google’s identity services.
On the other end of the spectrum, Google makes sure that developers have no issues integrating this feature. For this, they created the technical documentation and the google-signin tag on Stack Overflow for any kind of help if needed.