You must be downright lazy and commoner to check the weather forecast through your Facebook app. Time to shake off the sloths and download an “incredibly powerful weather app”, the CARROT Weather. I must admit I was hooked on the sarcastic comments the app makes while informing you of the weather. Remember to keep your funny bone alive when using the app and don’t be easily offended.
Let me break it down for you, developer Brian Mueller has glorified the human-hating AI character Carrot to update you on the weather, using ‘hilariously twisted forecasts’. In short, a voice that laughs, uses acceptable ‘foul language’, and adopts a tone that makes you feel like every day is Halloween. In my head it’s like Roz from “Monster’s Inc.”, sneering at me and wondering why I even bother asking about the day’s temperatures.
As a user, you must understand that although the application accurately reports the weather, its CARROT character has personality and a sense of humor. So aside from the level of humor, it is wise to choose a political slant as this makes the jokes easier for you to identify. In general, CARROT is a very simple weather application. The home screen gives you an idea of current weather conditions along with hourly and weekly forecasts.
Backed by weather data from the Dark Sky weather app, which is known for its accuracy, the combination of ingenuity and facts makes you want to check the app daily. For me, this aspect is very relatable. I remember working on a campaign for a hair serum customer, who wanted to run contextual banner ads in a weather app, urging young women (his TG) to use his product to eliminate monsoon frizz.
Our research told us that TGs or the target audience rarely used weather apps. In fact, most people use weather apps only when they are going to travel or if they have heard of drastic climate change on the news. I can totally imagine TG himself hitting the CARROT just for fun, and getting some laughs.
How to read CARROT
An intuitive interface makes everything simple for you. The scatter plot shows hourly weather using icons for temperature and weather conditions. The bar graph at the bottom of the graph shows hourly precipitation estimates. For details like humidity, wind, UV index, and how hot / cold it is, just tap the time. When CARROT knows that it is about to rain or snow is forecast in the next hour, the application shows us a ‘Precipitation Graph’ at the top of the screen.
If you’re curious for more details, just tap and hold to see the rainfall data per minute. The data being displayed is very easy to decipher and this includes the fun icons showing the highs and lows for the day. The daily section is conveniently placed at the bottom, but could have done with more real estate. Predictions for about a week are displayed and any extreme weather alerts in your area are immediately notified in the app.
More than the weather
“Wherever you go, always take time with you”, does a bell ring? If you take the weather with you, then you can also play the fun mini-game built into CARROT, which allows us 32 locations on a map. Places like Chernobyl, the Moon, the Pyramids, and the wreck of the Titanic can be found by solving CARROT’s sarcastic clues.
Basically, there are over 6000 lines of ‘funny talking dialogue’, to keep your spirits up even on gloomy dark days. It has a customizable widget and the Premium Club subscription removes ads and unlocks advanced features. For just $ 0.99 / month or $ 3.99 / year, and you have a fun app at your disposal.
The CARROT user interface is easy to understand. Witty dialogue and animations add a spark to your day. You can moderate CARROT’s personality to suit your tastes, and you can use ARKit to bring CARROT into your world, using Augmented Reality. Incoming precipitation and severe weather alerts are just a notification away and CARROT forecasts can be added to your home screen with their customizable widgets.
Besides tracking secret locations on the world map through clues, you can even unlock achievements “experiencing weather events, traveling the world”. What i like about Carrot Weather, is its ability to show you the climate of anywhere up to 70 years ago.