Without FLoC. That’s what Brave and Vivaldi have been fighting for. Brave has recently disabled FloC while Vivaldi says no to FloC. Google has proposed implementing Federated Cohort Learning (FLoC) instead as an improved strategy for user privacy and security. However, not all parties are happy with the move. Even if FLoC offers advertisers something to look forward to when it comes to earnings, it is believed to be worse compared to what is already being done.
Mobile privacy advocates are concerned about this. Bravo Y VivaldiBoth Chromium-based browser developers are concerned that there is still group id. It is now used in place of individual user tracking and fingerprinting.
According to Google, it’s actually safe because advertisers only see group IDs. Browsing history data does not leave the phone, which makes this system more private. Cohorts (group IDs) with sensitive topics or topics will not be created as promised by Google.
The question of privacy and security will always be asked. Some say it is a violation of GPDR laws. The FLoC is also said to collect even more data, especially if you’re looking at your browsing history. The cohorts hide individual identities, but the browsing history remains available, which is not good for anyone yet.
Google has wanted FLoC to replace third-party tracking cookies. Brave said that it is actually more dangerous for advertisers, websites and even users. The idea is that it will allow larger parties to collect more data and move away from smaller players or parties.