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Monday, October 3, 2022

Tour de France: The Tour, an unstoppable money-making machine: a following in 190 countries, 650,000 euros for hosting a stage and 2.2 million in prizes

The French round regains pre-pandemic economic power and, without the Olympic Games, World Cup and European Championship, this summer is at the center of the media scene.

View of the second stage of the Great Belt Bridge in Denmark.EFE
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Without the Olympic Games or European Championship and with the World Cup gone into winter, the Tour monopolizes and reclaims the center of the media scene, along with the Wimbledon tournament. economic power before the pandemic. big bouquetThe following is a huge source of revenue, with 190 screenings and a potential audience of 3.5 billion viewers.

The race is organized by the company Amouri Sports Organization (ASO), also the owner of the newspaper L’Equipe And the Spain Tour or the Dakar Rally. The company invoices approximately $200 million annually, with two thirds of that income generated by Tour. 60% of the round’s resources come from the sale of television rights. 30% is contributed by its fifty sponsors and the remaining 10% by the cities hosting the event. usually, Places pay 650,000 euros at the end of the platform and around 100,000 euros at the start of the day.,

12 million from Denmark

These amounts skyrocket when the race crosses the French borders. The amount paid by Denmark can reach €12 million For the three days after the competition and the days before the start of the test. Utrecht paid four million in 2015; Düsseldorf, 6.2 million in 2017. Leaving the country of origin involves a great military effort, but it also generates additional wealth. This year, Hungary paid nine million to the Giro d’Italia.

According to Veil NewsThere are substantial benefits to hosting a tour. Cities can multiply the amount invested by 10 because of the revenue generated by the hotel industry, service companies and tourism. Tour is a great advertising platform. In 2021, its website was more than 14 million unique visitors, Followers on the social network are more than nine million. The tour mobilizes 4,500 people daily.

Basque Country in 2023

In 2023, French trials will begin on July 1 in the Basque Country, starting in Bilbao and there will be two more phases that will connect Vitória to San Sebastian and Amorebita with Bayonne. The disbursement of the Basque Autonomous Community is 12 million euros. Basque government, three Councils and City Councils of Basque Capitals They will bear the cost. The Autonomous Executive would face 75% of the total expenditure, about nine million euros, and the union and council would pay about 760,000 euros each. A public investment will provide good returns.

With the Tour, the organizers, sponsors, cities and, to a lesser extent, the hero of the event, win. In this edition, the prize money for cyclists exceeds €2.2 million, nearly 60,000 more than the previous year. The winner of the round will receive 500,000 euros; second, 200,000, third 100,000; Fourth, 70,000; Fifth, 50,000. And so on until the final classification on a descending scale. The best team will take 50,000 euros. The winner of each stage will receive 11,000 Euros; Second, 5,500 and third, 2,800. These prizes are distributed among all the riders, technicians and assistants of the teams.

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Reference from www.elmundo.es

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