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The multimillionaire economic injection to LaLiga that reopens the door of Barcelona to Messi | LaLiga Santander 2020

 The multimillionaire economic injection to LaLiga that reopens the door of Barcelona to Messi |  LaLiga Santander 2020

The Barça club will receive 270 of the 2,700 million, after the Tebas agreement with the CVC investment fund. The money will allow the Argentine and the four signings to be registered.

Leo Messi launches a foul with Barcelona.AP

The sweet dreams that the president of Bara, Joan Laporta, claimed to have about Leo Messi last Monday, in the presentation of the Brazilian Emerson Royal, are about to finally come true. In this case, thanks to a powerful economic injection from LaLiga. The agreement that the presiding body has closed Javier Tebas with the CVC investment fund, estimated at a total of 2,700 million euros, will mean an income of around 270 million euros for the Barcelona entity, with which you can register both the Argentine and his last four signings.

Everything is pending only that both the LaLiga Delegate Commission and the CVC Investment Committee ratify the agreement. Something that will take place, in principle, throughout this Wednesday. The agreement takes the form of a participating account. In other words, the fund invests and LaLiga, after managing that investment, sends it its corresponding remuneration. Neither is any of your rights sold or transferred. 15% of the 2,700 million to be received, as soon as everything is definitively closed, can be invested in the workforce. The rest, meanwhile, should be allocated to facility improvements.

Meanwhile, for the distribution of the funds, the income from television rights received over the last seven years will be taken into account. According to these calculations, the Bara will enter 270 million euros, while the Real Madrid, for his part, would perceive 261 million that could, in both cases, be used for their staff. In the Barça case, to register both Messi and the four signings closed this summer, the Kun Agero, Eric Garcia, Memphis Depay and Emerson Royal. In Madrid, while, to face, perhaps, the much desired arrival at the club of Kylian mbapp. This economic injection, in addition, will allow other clubs that are struggling with salary limits also have more slack.

10% of capital

LaLiga, of course, has published a very comprehensive statement to explain all the details of this agreement with CVC. Statement that we reproduce in its entirety below:

“LaLiga confirms a strategic agreement with the international investment fund CVC to inject 2,700 million euros into the competition and the clubs. It is an ambitious investment plan that will allow LaLiga and the Clubs to provide resources with the aim of continuing the transformation into a global digital entertainment company, strengthening competition and transforming the fan experience.

The operation will be executed through the creation of a new company to which LaLiga will contribute all its businesses, subsidiaries and joint ventures and in which CVC will have a minority stake of approximately 10% of capital. Additionally, CVC provides funds to LaLiga through a participating account, a long-term agreement that aligns the interests of LaLiga, the Clubs and CVC. LaLiga will keep intact from this new society its sports competitions and the organization and management of the commercialization of audiovisual rights.

Valuation of 24,250 million

The transaction values ​​LaLiga at 24,250 million euros, a valuation that recognizes LaLiga’s leadership as one of the most outstanding sports competitions worldwide, as well as its growth potential through a greater digital presence focused on direct interaction with the fans. This is a higher assessment than that which has been considered in other projects with similar characteristics, which recognizes the great work carried out by LaLiga to date.

This agreement aims to lead the transformation that the entertainment world is experiencing and to maximize all the growth opportunities that clubs have to develop a new business model that allows them to diversify and intensify revenue generation and marketing models. , accelerating your digital transformation. Moving from the current single-product model, based almost exclusively on the game and the sale of audiovisual rights, to a multi-product / multi-experiential model, of direct relationship with the fan, based on technology and digital and analytical capabilities.

To do this, LaLiga is already on the way to becoming a global company, with the best entertainment content, a strong digital presence and the ability to capture and analyze data that allow direct omnichannel interaction with all fans and with a clear focus on optimizing the experience for fans.

90% of the clubs

The 2,700 million euros that CVC will contribute will be directly concentrated 90% in the clubs, including also women’s football, semi-professional and non-professional football from the hand of the Royal Spanish Football Federation and the Higher Sports Council (more than 100 million of euros). The resources provided by the agreement will also have a multiplier effect not only in the world of football, but also in the ability to create Spain’s brand.

For the implementation of this strategic plan, the football clubs assume a commitment to allocate the investment they receive to the promotion of their own Development Plan agreed with LaLiga, which will include the following main areas: sports strategy, infrastructure, international development, development brand and product, communication strategy, innovation plan, technology and data and content development plan on digital platforms and social networks. All this incorporating sustainability, good governance and diversity as fundamental values ​​of the model.