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Monday, August 15, 2022

EA Sports will be the main sponsor of La Liga from next season

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According to a statement, this will give a name to all of the employer association’s competitions, as well as allow innovative experiences to be offered around the world.

Javier Tebas, during the opening act of La Liga.other chronicle

Electronics Arts Inc. (NASDAQ:EA) and league This Tuesday announced the signing of a medium-term agreement by which EA Sports will name all employer competitions This allows both organizations to deliver innovative experiences around the world, starting in the 2023-2024 season, according to a statement.

In addition, according to the note issued by LaLiga, new logos, graphics, fonts and other visual elements will be created after this agreement. ,This association will provide innovation In sports, there is a marked improvement in the telecast of matches, greater interaction with fans and a combined commitment to support grassroots initiatives,” he pointed out.

Thus, this new alliance, which replaces Santander BankThe main sponsor during the last seven campaigns, Name the first and second classas well as redness and laliga promises (annual LaLiga youth tournament). “EA Sports FC is committed to delivering the most authentic and immersive experience in world football. Our new and innovative collaboration with LaLiga takes that ambition even further and strengthens the position of both organizations at the center of football culture.“, Signal David JacksonVice President of Brand for EA Sports FC.

“The potential scope and scale of this alliance is deeply exciting, as is the opportunity to deliver incredible experiences to fans through in-game innovation, interactive entertainment and grassroots initiatives.”

“Provide a qualitative leap”

For his part, the LaLiga president, Xavier Thebesinsisted that EA Sports represented “the cutting edge of interactive football experiences”, while LaLiga “The leaders of football competitions in the world,

“We have been a strategic partner with EA Sports for years and this expanded agreement is a commitment to Offering all football lovers a qualitative leap from the point of view of innovation, blending the virtual and real worlds of the beautiful gameWith which to inspire especially the youngest”, highlighted Tebas.

With this deal, fans will enjoy technological innovations, improvements and developments of the game and the most outstanding content of real football. Therefore, from LaLiga he expressed that this collaboration with EA Sports “A real change in the way the football experience is enjoyed around the world is said to be,

“In addition, this alliance provides an additional boost to the successful internationalization project, one of the fundamental axes of LaLiga’s strategy,” he said. mark mayEmployer’s Executive Director.

finally SVP You GM EA Sports FC, nick volodyka, were “delighted” by this association “with a world football leader”. “LaLiga’s contribution to EA Sports FC will be enormous, not only from a visual aspect, but also through technological improvements and game development, Further blurring the lines between the real and virtual worlds of football“, I did finish.

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Reference from www.elmundo.es

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