- Stanley is launching a limited-edition “Wicked for Good” collection in collaboration with the Broadway musical Wicked.
- The collection is a Target exclusive, launching in stores and online on October 26, 2025, with prices from $35 to $55.
- Featuring three unique designs inspired by Glinda and Elphaba, the collection is highly anticipated and expected to sell out within hours.
- The standout “Ozian Reprise” design is only available in the popular 40-ounce Quencher size, making it the top collector’s item.
A Defy Gravity Moment for Tumbler Fans
Get ready for a frenzy at Target this weekend. Stanley, the brand behind the viral Quencher tumblers, is teaming up with the iconic Broadway musical Wicked for a magical new collection. The limited-edition “Wicked for Good” lineup reimagines the fan-favorite drinkware with designs celebrating the beloved witches of Oz, Glinda and Elphaba. This highly anticipated collaboration is launching exclusively at Target and is predicted to vanish from shelves almost instantly.
The Bewitching Designs
The collection features three enchanting designs, ensuring there’s a perfect match for every fan, whether you’re “good” or “wicked.”
Glinda for Good & Elphaba for Good
These two designs capture the essence of the main characters. The “Glinda for Good” tumbler comes in a shimmering, bubbly pink, while the “Elphaba for Good” is a sleek, defiant green. Both feature a shimmering gold Stanley logo, adding a touch of Ozian glamour. These colorways are available in 20-ounce, 30-ounce, and the coveted 40-ounce Quencher sizes.
Ozian Reprise
The crown jewel of the collection is the “Ozian Reprise” Quencher. This stunning pink tumbler is adorned with whimsical, storybook-style illustrations inspired by the musical. Due to its unique design, this version is exclusive to the 40-ounce size, making it the ultimate prize for collectors and fans. Expect this design to be the first to sell out.
How to Score the Collection Before It’s Gone
Given the history of Stanley’s limited drops, this collection is not expected to last long. Fans are already buzzing online, confirming that demand will be incredibly high.
Release Date and Time
The Stanley “Wicked for Good” collection officially drops at Target stores on Sunday, October 26. For those hoping to secure one online, the tumblers will be available on Target.com starting at 2 a.m. CDT. With past launches selling out in minutes, you’ll need to be ready the moment they go live.
Built for More Than Just Show
While the designs are magical, the tumblers still boast the signature Stanley quality. Each Quencher is made with durable stainless steel and features double-wall vacuum insulation, keeping drinks cold for up to 11 hours and iced for an impressive two days. They also come with the practical FlowState screw-on lid and a matching straw, making them as functional as they are collectible.