Key Takeaways
- The 99th annual Macy’s Thanksgiving Day Parade will feature seven brand-new floats.
- Notable additions include a “Stranger Things” float by Netflix and a “Brick-tastic Winter Mountain” by The LEGO Group.
- POP MART is introducing a “Friendsgiving in POP CITY” float, which will feature the first-ever giant fuzzy balloon characters, including the viral sensation LABUBU.
- These new creations will march alongside long-time parade favorites like the Sesame Street and Peanuts floats.
New York City’s holiday season is set to kick off with fresh excitement as Macy’s has officially unveiled seven new floats for the 99th Thanksgiving Day Parade. This year’s lineup promises a blend of pop culture, whimsical designs, and innovative artistry, adding new magic to the cherished annual tradition.
A Star-Studded Lineup of New Floats
This year, spectators lining the streets of Manhattan and watching from home will be treated to a dazzling array of new designs from world-renowned brands. The new floats making their debut include:
- Upside Down Invasion: Stranger Things by Netflix
- Brick-tastic Winter Mountain by The LEGO Group
- The Land of Glaciers, Wildlife & Wonder by Holland America Line
- Master Chocolatier Ballroom by Lindt
- The Counting Sheep’s Dream Generator by Serta
- The Littlest Float from Goldfish
- Friendsgiving in POP CITY by POP MART
Spotlight on LABUBU’s Furry Debut
Among the most anticipated new arrivals is the “Friendsgiving in POP CITY” float, which introduces a groundbreaking feature: the parade’s first-ever giant furry balloons. The float will showcase beloved POP MART characters, including the viral fan-favorite LABUBU, as towering 16-foot-tall fuzzy inflatables.
“Our goal at POP MART is to light up passion and bring joy, and Macy’s Parade has been doing that for nearly a century,” said Larry Lu, President of POP MART, The Americas. “Bringing our characters to life at such a storied event represents a significant milestone for us.”
A Holiday Tradition Marches On
These new floats are brought to life over months of work by a dedicated team of carpenters, painters, and engineers at the Macy’s Parade Studio in New Jersey. They will join a beloved cast of classic floats and balloons, including the iconic Tom Turkey, the Sesame Street gang, and the Peanuts characters.
The 99th Macy’s Thanksgiving Day Parade is a prelude to next year’s milestone 100th celebration, and this year’s lineup is set to build on nearly a century of holiday wonder. The festivities begin with the traditional balloon inflation on Wednesday, November 26, followed by the main event on Thanksgiving morning.
Image Referance: https://www.cbsnews.com/newyork/news/macys-thanksgiving-parade-2025-new-floats/