• YouTube TV will launch more than 10 genre-specific channel packages in early 2026.
  • A new Sports Plan will include major broadcasters, FS1, NBC Sports Network, all ESPN networks and ESPN Unlimited.
  • Subscribers can add extras like NFL Sunday Ticket and RedZone while keeping features such as unlimited DVR and multiview.
  • Pricing hasn’t been announced; analysts estimate the Sports Plan could land around $60–$70/month.

What’s changing with YouTube TV?

YouTube TV announced it will move away from a single all-in-one subscription and offer more than 10 customizable, genre-focused channel packages beginning in early 2026. The change aims to give viewers more choice and help users avoid paying for channels they don’t watch.

The new Sports Plan

The headline offering is a Sports Plan geared to fans. According to YouTube TV, the plan will include “all the major broadcasters as well as sports networks like FS1, NBC Sports Network, all of the ESPN networks, as well as ESPN Unlimited.” The company said subscribers will be able to add options such as NFL Sunday Ticket and RedZone.

Popular platform features will remain available to Sports Plan customers, including unlimited DVR, multiview, key plays and fantasy view, YouTube TV said.

Why this matters

The move follows similar shifts by rivals like Sling TV and DIRECTV, which have introduced slimmer, more targeted packages to appeal to viewers who don’t want to pay for a large bundle. For many cord-cutters, paying only for the channels they use can shrink monthly bills substantially over a year.

What we know about pricing

YouTube TV has not released exact prices for the genre packages or the Sports Plan. Industry observers and comparisons with competing services provide some context: DIRECTV’s MySports package currently costs $69.99 per month and includes many of the channels YouTube TV highlighted. Other bundle strategies — such as combining ESPN Unlimited with a Fox sports package — can cost around $39.99 per month in some offers.

Given those examples, analysts and reporters estimate the YouTube TV Sports Plan could fall roughly in the $60–$70 monthly range, though actual pricing could vary once YouTube TV announces final details.

Rollout and timing

YouTube TV says the new packages will begin rolling out in early 2026. The company has not yet outlined exact launch dates, availability by region, or whether some legacy subscribers will be automatically migrated or offered special conversion options.

Takeaway

This change gives YouTube TV users more flexibility: sports fans can buy a focused Sports Plan with premium features and add-ons, while viewers uninterested in sports may opt for lighter news or entertainment bundles and avoid expensive carriage fees. Watch for official pricing and the full list of packages when YouTube TV releases further details.

Reporting credit: Nick Cole for Clark.com; summarized from a Dayton Daily News roundup.

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