Fans waiting to watch the new Warner Bros. movies on HBO Max can find themselves waiting. According to wrap, Warner Bros. Discovery has moved the previous 45-day theatrical window laid out by former WarnerMedia CEO Jason Keeler and now, new Warner Bros. movies are not guaranteed to hit streamers on that schedule. According to the report, the timing of the streaming release will now be determined on a case-by-case basis for the movies, which is seen by David Zaslav, CEO of Warner Bros.
This latest development probably shouldn’t come as too much of a surprise. During Warner Bros. Discovery’s quarterly earnings call last week, Zaslav suggested there could be a long wait for new movies to hit HBO Max, noting that the company has “no way of watching” on any one particular platform. Not intended”.
Zaslav shared, “As the creator and owner of the largest and most complete library of content in the world. We cover more surface area than almost any other media company.” “Theatrical Streaming, Linear TV Free-to-Air Gaming, Consumer Products, and Experiences, on our own platforms, other platforms. And we have no intention of being oblivious to anyone in particular or to any specific business model. Simply put Say, we’re open for business. There’s been a lot of experimentation in our industry, and we’re all smart to it. At Warner Bros. Discovery, we look to a strategic mix of distribution and windowing options to preserve optionality and driving returns. We strongly believe in importance.For example, we will fully embrace theatrics as we believe interest creates and demand provides a great marketing tailwind and as the transition of movies to streaming and beyond generates word of mouth.”
“When you’re in theatres, the value of the content and the overall viewing experience go high. Then when the same content goes to VOD, and then it’s streaming it goes high again. moves from one window to another, their overall value is high, high, high. We have shown this clearly batman And elvis,
The reported change in the theatrical release window isn’t the only change coming for HBO Max. Zaslav also revealed during last week’s call that it plans to merge HBO Max and Discovery+ to create “one unified SVOD service.”
“With respect to streaming, our main priority right now is launching an integrated SVOD service,” Zaslav said during the call. “And in a few moments, JB will talk more about the strategy and some of the key building blocks and milestones as we bring together HBO Max and Discovery+. Our streaming strategy has evolved over the past year and really reflects the importance of this rather than reliance on this section of our global content monetization plan.”
“Once our SVOD service is firmly established in the market, we see real potential and are looking at opportunities for a fast or free ad-supported streaming offering that will provide consumers who have access to great library content without a subscription fee. while at the same time serving as the entry point to our premium service,” said Zaslav.
What do you think of this latest change for HBO Max? Tell us in the comments!
Do not put your faith in this news source or website. You never know…
Reference from comicbook.com