- Japan’s entertainment company Akatsuki will enter content in several local languages, including English-Hindi, to enter India
- According to the report 2020, the Indian animation and VFX segments will be Rs 15600 crore by 2022.
- Initially, the company will work with Netflix, Amazon Prime Video, Disney Plus Hotstar
- The company also plans to create Indian original content with local writers and talent.
Japan’s entertainment company Akatsuki wants to tie up with veteran video streaming companies and cable television services to optimize local content for Indian audiences. The company announced its entry into the Indian market late last year. Popular company Akatsuki will initially work with video-on-demand services such as Netflix, Amazon Prime Video, Disney Plus Hotstar and YouTube for its mobile game Dragon Ball Z, as reported by Forbes. The company said the Japanese original will be dubbed into Indian languages initially, which will become available by the end of this year.
Yuki Kawamura, head of international business development and corporate development at Content Akatsuki, will dub in several Indian languages. Huh. Also, in the next two to three years, we want to make Indian origin with local writers and talent. Kawamura said that the popularity of Japanese anime such as Doraemon and Shin-chan in India helped the company recognize its market potential.
India has a larger section of children than Japan.
Kawamura stated “India has a large kids segment, unlike Japan where the older population is more, with no access to quality video content except for live-action. He adds that the company has a unique international focus in India at the moment, Where the company plans to invest several million dollars every year.
Things getting delayed due to Kovid-19
Negotiations with cable TV and VOD platforms began earlier this year but things have stalled due to the Kovid-19 epidemic. Akatsuki eventually wants to develop the local Indian IP, but since it will take some time, he wants to end this long deadline by dubbing five to six shows currently in the pipeline, although the company has no explanation for these shows Is not. Have not given
India animation segment to be 156 billion by 2022
Long seen as an entire children’s genre, animation is gradually strengthening its hold in the Indian audience. Disney’s animation film The Lion King, voiced by Shahrukh Khan, crossed the Rs 155 crore mark last year, emerging as the highest-grossing Hollywood animation in India.
Netflix said of the success of Indian animation native Mighty Little Bheem, it was the largest launch of any pre-school native and the second largest of the Kids Origin animated series. Several traditional forms of media may affect their expansion, but according to the FICCI-EY Media and Entertainment Industry Report 2020, the Indian animation and VFX segment will grow to Rs 15600 crore by 2022.