Disney+ announced a major price hike in its subscription plans, revealing that the new price will increase to $10.99 in December. The announcement during The Walt Disney Company’s earnings call was not well received by fans, who voiced their grievances on social media. But they also announced the new arrival of the long-awaited ad-supported plan, which will be known as Disney+ Basic and will be available monthly for $7.99. That’s the current price for a standard subscription, which means those who want to continue paying the same price will have to offer an ad-based service this December.
According to the company, the Disney+ Basic tier (including ads) will not have an annual subscription option, and the Disney+ Premium tier (without ads) will increase to $10.99 per month and $109.99 annually, an increase of three dollars per month. $40 for monthly subscribers and annual subscribers (and a 37% jump for both).
With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, Karim Daniel, president of Disney Media and Entertainment Distribution, said in a statement. “We will provide as many consumer options as possible at a variety of price points to meet the diverse needs of our audience and appeal to a wider audience.”
The multi-dollar increase for a Disney+ subscription is the biggest jump in price since the streaming service debuted. At launch, Disney+ was priced at $6.99 per month and $69.99 per year. Disney+ prices went up by a dollar a month and $10 a year in the first half of 2021, and will now increase substantially at the end of 2022.
When Disney first announced that an ad-supported tier would be launched for Disney+, it came from the idea that it would massively expand their subscriber base. Karim Daniel, president of Disney Media and Entertainment Distribution, said in a previous statement: “Expanding access to Disney+ to a wider audience at a lower price point is a win-win for everyone – consumers, advertisers and our storytellers.” hte price for the version of Disney+ with ads, is it really Disney offering a subscription “at a lower price point”?
The price increase for Disney+ isn’t the only streaming service from The Walt Disney Company, with both Hulu and ESPN+ also increasing prices this year. As a result of all three price increases on their streaming services, the Disney bundle, which provides access to all three, is also increasing.
Starting in December, the Basic Disney Bundle with ad-supported tiers of Disney+ and Hulu will run $9.99 per month, the Basic Bundle with the ad-supported tiers of Disney+, Hulu and ESPN+ will cost $12.99 per month. Current customers of the Disney bundle can maintain their “legacy” bundle, which has Disney+ (no ads), and Hulu and ESPN+ with both ads, for $14.99 per month. The new premium Disney bundle, which includes the ad-free tier on Disney+ and Hulu and the ad-supported tier for ESPN+, costs $19.99 per month.
Will the Disney+ price hike make you reconsider your subscription? Will you switch to a level that includes ads for the same price you’re already paying? Sound off in the comments below and let us know.
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Reference from comicbook.com