- Amazon Prime Video faced widespread fan backlash after posting new James Bond promotional art with his iconic Walther PPK gun digitally removed.
- The altered images for films like “Dr. No” and “Goldeneye” were heavily criticized on social media, sparking fears of censorship under Amazon’s ownership.
- Following the outcry, Amazon quietly removed the controversial artwork, replacing it with different movie stills that also do not feature Bond holding a gun.
- The incident has left many fans concerned about the future direction of the beloved spy franchise.
Amazon Bows to Fan Fury Over Altered Bond Art
Amazon Prime Video has found itself in the crosshairs of 007 fans after a controversial decision to digitally disarm James Bond in new promotional artwork. The company has since removed the images following significant online backlash.
A Digital Disarmament Sparks Outrage
Last week, new artwork for the James Bond collection appeared on the Prime Video U.K. website, but fans quickly noticed a glaring omission: 007’s iconic Walther PPK was gone. In posters for classics like “Dr. No” and “Goldeneye,” the firearm was completely airbrushed out. For “A View to a Kill,” Roger Moore’s arms were bizarrely altered to crop the weapon from the frame.
The changes did not go unnoticed, leading to a firestorm of criticism on social media. Fans accused Amazon of censorship and expressed alarm about the creative direction of the franchise under its new ownership.
A Silent Reversal
In response to the growing fan fury, which coincided with James Bond Day on October 5th, Prime Video U.K. quietly took down the doctored images. They were replaced with a new set of stills from each film. However, fans have noted that none of the replacement images feature Bond holding his signature weapon.
Amazon has declined to comment on the matter, leaving fans to speculate whether this was a one-time misstep or a sign of a more sanitized 007 to come.
Image Referance: https://variety.com/2025/film/global/amazon-removed-guns-james-bond-art-backlash-1236540926/
