Home » Lifestyle » Zara allies with Good American, Khloé Kardashian’s ‘jeans’ firm | Fashion

Zara allies with Good American, Khloé Kardashian’s ‘jeans’ firm | Fashion

Zara allies with Good American, Khloé Kardashian's 'jeans' firm |  Fashion

Since Zara launched a joint collection with an external brand for the first time in 2021, specifically with the sports firm Everlast, the Inditex flagship has presented numerous collaborations, even joining luxury sector firms such as Kassl Editions. Now, the Spanish fashion chain is going one step further in its new strategy, allying itself for the first time with the Kardashian clan through a collaboration with the Good American jeans firm.

Founded in 2016 by Khloé Kardashian together with British businesswoman Emma Grade —who is also a founding partner of Skims, Kim Kardashian’s underwear brand—, Good American was born with the goal of embracing female curves, including a wide variety of sizes and models to adapt to all types of bodies. The first day of its launch, it reached sales of one million dollars, and this was only the beginning. Since then, it has positioned itself as one of the reference jeans firms in the United States. Now, the American firm is entering the world of collaborations for the first time with Zara.

“I am very proud to announce that the most inclusive fashion brand in America joins forces with the largest fashion retailer in the world,” Kardashian announced through her Instagram account – where she accumulates nearly 240 million followers – with an image captured by the photographer Mario Sorrenty. The celebrities It has also revealed the release date, which will be May 5, although, for now, the collection will not be available in Spain.

The two pillars on which the collection stands are inclusivity and sustainability. This collaboration breaks the limits of Zara in terms of sizes, where most products range from S to L, something that, since its inception, has caused numerous complaints among its customers. This collection will include a wider range, following the Good American philosophy, which seeks to adapt to all bodies. In terms of materials, the collection includes ecological fabrics such as recycled cotton or Tencel fibers, and is made using environmentally friendly production processes. In addition, the collaboration will not only include jeans, but also jumpsuits and jackets in fabric denimas well as a line of basic t-shirts.

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– Article Written By @Paloma Alfageme from https://smoda.elpais.com/moda/zara-se-alia-con-good-american-la-firma-de-jeans-de-khloe-kardashian/

Nicole Aniston