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Saturday, October 1, 2022

This is Loewe’s Paula’s Ibiza cream: made to remember moments thanks to its fragrance | Beauty

It was not considered an organ until the 18th century, but today it is recognized as one of the most fascinating in the human body. “Skin is a beautiful mystery wrapped in feelings, opinions, and questions,” explains dermatologist Monty Lyman in The Extraordinary Life of Skin (GeoPlanet), “it is the Swiss army knife of organs, with functions no other can match. It is a barrier against the horrors of the outside world and at the same time it has millions of nerve endings that help us to feel our way through life, a connection with our own being”. It is at the same time a wall and a window. Touch, the first sense to develop, influences self-awareness. “A lens through which we learn about the world and about ourselves. The amazing sophistication of human touch invites us to rethink the role of physical contact in an increasingly isolated and digitized society”, writes the doctor. Perhaps for this reason, body care quickly became one of the preferred care during the first months of the pandemic. Bath products, gels and creams rose in status as consumers took a holistic look at their wellness. But the interest has not waned with the disappearance of the restrictions: in the first quarter of 2022, the category grew by 26% compared to the same period of the previous year, according to data from the NPD consultancy. Tasty textures are sought and, above all, the same sensory pleasure expected from facial cosmetics. “More than half of women between the ages of 18 and 44 demand cosmetics that make their skin smell good,” says the Body Care and Deodorant Market 2021 report, from the consulting firm Mintel. Fragrances that take us back to happy moments or that evoke magical destinations. Luxury firms such as Loewe take note: their latest release is a body lotion inspired by Ibiza and the floral, woody and gourmand (sweet) essence of their Paula’s Ibiza Eclectic fragrance. * Model: Marimar (Blow Models).

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– Article Written By @P. R. from https://smoda.elpais.com/belleza/asi-es-la-crema-de-paulas-ibiza-de-loewe-hecha-para-recordar-momentos-gracias-a-su-fragancia/

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