In 2015, Madame Tussaud’s Museum in London presented the first wax figure with which you could take a selfie. It was, how could it be otherwise, the wax figure of Kim Kardashian, dressed in an exact replica of the pearly white Balmain minidress that the celebrity wore at her bachelorette party, held in Paris in 2014. The marriage made up of Kanye West and Kim Kardashian began a new era in the style of this one, which put aside their party girl outfits to surrender to tight silhouettes, nude and Kim-style minimalism, and the Balmain chosen by the wax museum of London perfectly represented that transition. Five years earlier, Madame Tussaud’s Museum in New York had chosen another dress to immortalize the spirit of 2010 through the wax figure of Kim Kardashian: a tight banded dress in bubblegum pink signed by Hervé Léger. Lindsay Lohan at an event wearing a black and white Hervé Léger. A 2×1 look with which she could later go to a party. PHOTO: Getty Images Hervé Léger was the fetish brand of the famous towards the end of the 2000s: Lindsay Lohan wore her dresses both to attend red carpets and to go out, Paris Hilton also wore them in more than one night spree. Victoria Beckham, Mischa Barton, Gisele Bündchen, Rihanna, Miranda Kerr or Jennifer Lopez donned their Hervé Léger to step on cocktails, presentations and premieres. The brand reached a peak of popularity in 2009, when Serena Van Der Woodsen, the character played by Blake Lively, wore it in several episodes of Gossip Girl. Kim Kardashian was the one who wore the brand the most times in her public appearances while her fame was increasing and perhaps Hervé Léger was precisely the spark that lit the idea of the Skims brand. Hervé Léger became, overnight, the favorite uniform of popular girls who went out to party. And then it disappeared. The Hervé Léger brand was born in 1985, founded by designer Hervé Peugnet, who had started his career in the world of fashion working for Karl Lagerfeld, for whom he worked as an assistant at both Fendi and Chanel. It was precisely Lagerfeld who recommended that he change his last name in order to build his own signature and that he look for something “lighter”, for ‘lightness’ in French (légèreté) Léger invented. From the beginning, Hervé Léger opted for the type of dress that would end up becoming an icon: elastic bands of fabric that fit the skin and defined the female silhouette. This is how the bandana or bandage dress was created, which in the late 1980s and early 1990s was worn up and down the catwalks by supermodels such as Cindy Crawford, Eva Herzigova and Carla Bruni. The prices of the firm’s star dress ranged between 500 and 2,000 dollars. In 1989, singer Robert Palmer released the video clip for his song Simply Irresistible and immediately made bandage dresses synonymous with sensuality and objects of desire. In the video clip, Palmer was surrounded by models Julie Pankhurst, Patty Kelly, Kathy Davies, Mak Gilchrist and Julia Bolino, who danced in pink, orange and purple bandage dresses. The hypersexualization of women in Palmer’s video turned this type of dress into a true erotic fetish. After the boom of the early 1990s, in 1998, the firm was acquired by the BCBG Max Azria group and Hervé Léger returned to his original surname to launch a new firm. Then came the 2000s. In 2007, Victoria Beckham combined her Hervé Léger in silver and purple with a matching bag and shoes: the two-thousander spirit in one image. Photo: Getty Images “The bandage dress is an archetypal It Dress because very few women look good in it, which is the central point of an It Dress,” wrote the British journalist Tanya Gold in 2008 in an acid review in the Daily Mail newspaper, after celebrities such as Cheryl Cole, Lindsay Lohan or Kate Winslet began to wear it on red carpets. “I love how they look, but they seem a bit uncomfortable,” journalist Elle Fowler wrote in 2010 about her Spring-Summer collection in the US edition of Marie Claire magazine, “they seem too stiff and probably hard to sit in… but the fashion is not always comfortable. That discomfort, as well as a design that, being so close to the silhouette, also marked any flaw and made it suitable only for those very self-confident women, were what made Hervé Legér dresses unlikely icons and, however, accompanied the famous in the two-thousander period characterized by night outings and parties. In 2015, the brand went through a controversy that ended in dismissal: the general manager in England of BCBG Max Azria, Patrick Courderc, told the Daily Mail that “voluptuous” women and those with “very prominent hips and a very flat chest” should avoid Hervé Léger, she also stated that “if you’re a committed lesbian and you’ve worn pants all your life, you certainly don’t want to buy a Léger dress.” The controversy, coupled with the fact that the firm’s dresses had become so popular that the large fashion outlets had already imitated them in all their possible variations and colors, made celebrities gradually begin to forget their Hervé Legér in the background. be your closets. Britney Spears in 2007 with a Hervé Léger in red, combined with black heels. PHOTO: Getty Images In 2022, many of the trends of the 2000s are making a comeback: from the Juicy Couture velvet tracksuit that made Paris Hilton fashionable to the Von Dutch caps, through the controversial and unpopular low-rise jeans or the shoes of platform. And also the Hervé Léger bandage dress has made a comeback. As the journalist Liana Satenstein theorized in an article for the American edition of Vogue, the return of this dress may be related to the return of the night to our lives: «I have the hypothesis that the return of the dress can be attributed to the return of the night life. If people get a chance to go out, they want to be seen, they want to dress up and wear things they haven’t worn before. When you put on a Hervé Léger, it really does wonders.” The journalist acknowledged having fallen in love with the firm again after wearing a dress to an event. They pointed to that same theory in an article in The Cut entitled “The tyranny of the bandage dress returns“, where they explained how the search for Hervé Legér dresses had been increasing on second-hand clothing pages, especially in 2022: “People are becoming rebelling against the practical and comfortable clothing that has been his uniform for the past few years. Now they get dressed and go out, opting for both skin-baring and body-baring styles.” It seems that in 2022 women are wanting to party, and there is no greater inspiration for nights out than the quintessential party girl dress.
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– Article Written By @Beatriz Serrano from https://smoda.elpais.com/moda/el-retorno-del-herve-leger-el-incomodo-y-sexual-vestido-fetiche-de-las-celebridades-de-los-ochenta-y-los-dosmil/