How Greta Gerwig Will Solve the Challenge of Directing a Film About Barbie

When Australian actress Margot Robbie founded her own production company, LuckyChap Entertainment, in 2014, she made her mission very clear: telling the stories of women on the big screen and supporting female creators behind the scenes. I, Tony Inspired by the life of Olympic figure skater Tonya Harding and starring Robbie, it was her first production, garnered three Oscar nominations, and Allison Janney took home the statuette for Best Supporting Actress. And this year, the production company has won all the great awards a promising girl Directed by British actress and screenwriter Emerald Fennell, who became the first woman to win an Oscar for Best Original Screenplay. In it, Carey Mulligan played an avenger for rapists, and the director himself emphasized his intention to contribute other perspectives: «I grew up in a world in which men in films were treated as drunk girls. It is normal to see women falling asleep together or waking up without knowing it. which he had spent the night before and they were coming home in shame.”

Now, for one of his next projects—the start of filming is set for 2022—, LuckyChap follows the mark he marked since its inception: his film barbie Will tell the story of the world’s most famous and controversial doll created by Mattel in 1959. On the occasion, Margot Robbie will be Barbie on the big screen and producer Greta Gerwig behind the camera. A very different combo than was originally thought for the film, for which the names of Amy Schumer and Anne Hathaway were cast as Barbie and Alethia Jones (as director) mom spree and series chapters like doll face, Produced by Robbie).

Margot Robbie Greta Gerwig Barbie

“Barbie” star and producer Margot Robbie with her director and screenwriter, Greta Gerwig, at the 2018 Independent Spirit Awards. Photo: Getty

Already in 2019 it was announced that Gerwig – Icon mumblecore As an actress in films from the 2000s such as greenberg or Francis How– I will co-write the screenplay barbie With his partner, director and screenwriter Noah Baumbach (who now directs him on the set of . background noise, Don DeLillo’s novel in which Gerwig will star alongside Adam Driver). In recent years, the Californian has solidified her career as a filmmaker, outlining her feminist vision, with two films she wrote and directed, lady bird (2017) and) little women (2019), for which he earned an Oscar nomination. now robi bus To appear That she will also contribute to the history of Barbie in her own personal way, a project the actress sees as a real challenge.

Because the doll figure has not been the subject of controversy: there are those who defend its leading aspect (be it a firefighter, chef, astronaut, judge or president of the United States, this figure adds up to 200 professions). , but has also received criticism for objectifying women and promoting unrealistic beauty stereotypes (it has been estimated that the original figure’s measurements corresponded to 91-46-84 with a height of 1.75), for which mantel In recent years it has responded by betting on the diversity of bodies and breeds (in 2016 it launched the collection Barbie’s EvolutionMILF with doll curvy, beautiful, tall u Original). The doll who has turned into a pop icon has featured in numerous exhibitions and sparked many reflections on her figure and its influence. In 2017, the Canal de Madrid Foundation inaugurated Display Title Barbie Beyond Dolls, In which it accurately reflected on its role in its then almost 60 years of existence. “With the launch of Barbie in 1959, girls were able to play more than just being mothers, they began to imagine what they might become as adults,” its organizers said.

Greta Gerwig Barbie Margot Robbie

The exhibition ‘Busy Girl-Barbie Make Career’ showcased the different professions of Barbie dolls in 2020. Photo: Getty

Robbie is aware of the controversy surrounding the project, as explained in his recent cover interview in the British edition. the trend: «It comes with a lot of baggage and a lot of nostalgic connections. But that means there are many exciting ways to approach the topic. People usually hear ‘Barbie’ and think ‘I know what that movie is going to be about’, but then they hear that Greta Gerwig is writing it and she’s going to direct it and they It’s like ‘Well, maybe I don’t know…’.

for the journalist inspector Eva Wiseman “There’s something exciting about this cocktail, Gerwig’s vision of the Barbie, a combination that promises to bring together feminist concerns and memories.” This is not the first film with the doll as the protagonist – there are pictures, such as barbie and magic shoes or Barbie Detective Team– but first in which this plastic figure will be made of flesh and blood. Robbie says the film “will be a great opportunity to bring some positivity into the world and for young children to become aspirational,” he explained. Variety. The synopsis explains that the film will tell the story of a doll who lives in ‘Barbieland’, where she is expelled for not being perfect enough, and then begins her adventures in the real world. But this doll-inspired fantasy isn’t the only project the actress and producer is immersed in: LuckyChap is also producing a shoot based on more everyday events, the film adaptation of the cult novel. my year of rest and relaxation By Otesa Moshfeg, in which the protagonist spends a whole year at home on the couch.

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