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Monday, August 15, 2022

Following in the footsteps of Camperlab in Palma de Mallorca

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Different shapes, other materials, unexpected mixes of colours. Experimentation is the hallmark of Camperlab, Camper’s most avant-garde line. From Inca, the Majorcan town where the company was born in 1975, it continues to innovate based on tradition. And a reflection of that spirit is the Camperlab ephemeral store with an industrial air that has just opened its doors in Palma de Mallorca and will remain in the city until October 31. The premises are located in the commercial heart of the Balearic city, at number 1 Carrer de Can Asprer, on the outskirts of the busy Jaume III avenue. In that side street, where an arch gives way to cobbled alleys, the Camperlab pop-up opens a space for the avant-garde among historic buildings: the two floors of the establishment display the creations that the Finnish Achilles Ion Gabriel, creative director of Camper, has devised for this line. In the upper part of the premises, diaphanous and white like the typical architecture of the island, you can see and buy archive pieces, such as the Traktori, Eki, 1978 or Juanita models, displayed on Klein blue shelves with sinuous lines created in situ by local artisans for the establishment. On the lower floor, on pedestals made from remains of cement and wrought iron work with touches of orange paint, a preview of Camperlab’s new autumn-winter 2022 collection is shown. The new Camperlab collection. Photo: DR This is not the first time that the firm has opted for such a concept. Last summer, also on their island of origin, another ephemeral Camperlab store opened its doors, because the pop-ups serve to reflect the exclusive spirit of this collection. In addition, according to an article from the Istituto Margoni in Milan, after two years of the pandemic, the experience of ephemeral stores is taking hold as a way to reconnect with the consumer: they serve to “attract new young customers with a hyperphysical immersion in the world of the brands”, through “a fun experience”. The Balearic company pays special attention to these concepts: in 2015 the architect Diébédo Francis Kéré was in charge of designing the pop up that the firm developed at the Vitra Campus in Weil am Rein (Germany) and last February the Plaza de España in Rome was the scene of another ephemeral Camperlab store, in which ad hoc furniture was also created for the occasion. The two floors of the Camperlab store in Palma. Photo: DR In order to combine legacy and innovation, iconic pieces of furniture created by the Italian master Gaetano Pesce have been searched for in the firm’s archives to give them a new meaning within this ephemeral space. It is the seat in the form of a multicolored footprint that can be seen in the upper part of the establishment and a green chair in the shape of a foot installed in the lower part. “They represent the innovative and unique aesthetics of Camper”, they underline from the brand. As long as this ephemeral store remains open, new models from the next collection will be released one after the other, which will be incorporated into those that can already be seen at the store, which will remain open from Monday to Saturday from 11 a.m. to 8:30 p.m. Store facade. Photo: DR Continue reading Achilles Ion Gabriel, the designer who has brought the avant-garde to Camper

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– Article Written By @A. F. A. from https://smoda.elpais.com/moda/siguiendo-las-huellas-de-camperlab-en-palma-de-mallorca/

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