1. Seal of the house Even before the aroma, they mark the codes of each firm. “There is always a context for a creation,” says the designer of this bottle, Constance Guisset. The Japanese heritage of the standard is present in aspects such as balance or brevity. Photo: VCG Wilson / Corbis / Getty Images 2. Ideas The axis of the Ginza vessel (and of the new version, in the photo, Ginza Murasaki) is the set piece that cuts it like a dagger: “I wanted it to give the impression of verticality , a feeling of power in a floating world.” It was a technical challenge. Photo: Sepia Times / Universal Images Group / Getty Images 3. Immovable The brand’s logo, which turns 150, is stamped on the glass. It is the silhouette of a camellia that was already appearing in products such as the Rainbow Face Powder (below) from 1917. Photo: COURTESY OF SHISEIDO 4. Blends The fragrance is a play on contrasts (a woody floral) that is conveyed visually with black, pink or outlines: “The pink universe is contained in a parallelepiped bottle, sweet and sharp. The sides are smoothed out to create an object you long to touch.” Photo: IMAXTREE 5. Signature brand Alliances between artists and perfumers are nothing new: Dalí designed a bottle for Schiaparelli and Lalique several for François Coty. Guisset (on the left, one of her works) debuted with this one: “Spraying yourself with perfume can resemble an olfactory decoration,” she explains.
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