A year earlier, on one of the first walks since imprisonment, Camper’s creative director, Finn Achilles Ion Gabriel, discovered a fascinating place in the center of Palma. Located on the ground floor of a beautiful palace in the city’s historic center and covered in bougainvillea, it had housed a fashion store for years, but was left empty due to the economic devastation of the pandemic.
Ion Gabriel then fell in love with the space that had just re-opened its doors, which has been converted into a short-lived store from CamperLab’s most exclusive line of campers. The design-focused division only had stores in New York, Paris and London until now, and in Spain it could be purchased through the brand’s website or some models at the Serrano store in Madrid. In pop up Mallorquina (Carrer de l’Estanc, 8) You can find models from the autumn-winter collection of the brand, as well as from a corner Outlet Dedicated to the previous collection at a discount.
But this location, which will be open until September 30th – Thursday, Friday and Saturday – aims to be much more than a simple business address. In its more than 700 square meters spread across various rooms and heights, the creative director wanted to capture the spirit of the line through visual elements and concepts. There’s no shortage of ironic brushstrokes or photogenic corners. Furniture that decorates and serves as shelves to showcase the new proposals has been salvaged from the company’s warehouses: pieces by Gaetano Pace, Michele di Lucchi (Memphis Milano), Jaime Heyn and Tomas Alonso that have been used in previous projects. Were gone but who are screwed together to this new point.
Amid debate over the future of physical stores, Camper’s commitment favors experience. Although digital transactions have exploded since the start of the pandemic (Modes Noted that shoe purchases through this channel reached 573.8 million euros in Spain in 2020), physical purchases are improving strongly due to the easing of restrictions. There’s no getting back consumer love: According to Kantar Consultancy, only 12% of consumers declare themselves to be “happy” with their latest fashion purchase. A figure that is too low that rises sharply when the purchase turns into an experience capable of arousing emotion. These experiences are also remembered more and more.