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Wednesday, October 5, 2022

Balenciaga transforms shoe laces into 200 euro earrings | Fashion

Although “luxury” and “affordable” seem like completely opposite terms, it is nothing new for high-end brands to include small items at more affordable prices in their collections as luxury souvenirs that are a gateway to their exclusive universe. In fact, for many consumers this is probably the only possible encounter with these brands. These are mass-selling items that bear little or no resemblance to the intricate designs that parade down the great haute couture catwalks, but which translate into large revenues for luxury firms. “The margins of these products tend to be high and they are an excellent way to increase income, without diluting the image of prestige of a brand”, pointed out from the market research company Euromonitor International for the Business of Fashion portal when they began to popularize this type of article among the large firms in the sector. One of the brands that has exploited this idea of ​​bringing luxury closer to a broader market is Balenciaga. Its offer has included items such as coffee mugs stamped with the brand’s logo, water bottles, magnetic pins, cloth bracelets or shopping bags at prices ranging between 50 and 250 euros. Very “reduced” costs compared to the four figures that many of their designs reach and that give the possibility of entering the world of luxury to those aspirational consumers who cannot afford their high prices. Detail of the new Balenciaga earrings. Photo: Matchesfashion The last piece to join the list are two cords tied in the form of earrings that cost 195 euros. A creation by Demna Gvasalia that reaffirms the house’s creative director’s sense of irony and his obsession with elevating everyday items to luxury. Precisely MatchesFashion, one of the multi-brand platforms that markets this item, refers to the earrings as an example of “Demna’s ability to incorporate everyday objects into her collections.” The success of these products lies precisely in this, in reinventing existing elements, elevating the ordinary to exclusive. Recently, the creative launched a garbage bag as a bag for 1,700 euros. “I could not miss the opportunity to make the most expensive garbage bag in the world, because who does not like a scandal in the world of fashion?”, Pointed the designer in an interview for Women’s Wear Daily in relation to the controversial article . A bag with a striped print inspired by the one that Thais use to go to the market for 2,000 euros or a shopper that simulates the typical paper bag with which any Balenciaga customer would leave the store at a price of 1,595 euros have been some of his most controversial releases. Without forgetting its version of the blue Ikea bag that the firm launched for the modest price of 1,700 euros. Since the Georgian designer took over the creative direction of the firm in 2015, his proposals have drawn criticism and praise in equal measure. While there are those who defend him as a true visionary, others consider his creations as a kind of mockery of the fashion world for his dubious aesthetic taste. What is certain is that he knows what he has to do to generate headlines and make his products go viral on social networks, and that it is precisely that feisty and eccentric aesthetic created by Gvasalia that has positioned the historic firm as one of the most popular in the industry today.

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– Article Written By @Paloma Alfageme from https://smoda.elpais.com/moda/balenciaga-transforma-los-cordones-de-una-zapatillas-en-unos-pendientes-de-200-euros/

Nicole Aniston
Nicole loves to write and works as a corporate communications expert by day. She's been working in the field for quite some time now. Her training in media studies has provided her a wide perspective from which to tackle various issues. Public relations, corporate communications, travel, entrepreneurship, insurance, and finance are just few of the many topics she's interested in covering in her work.
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