Although today it is still impossible to ignore the lack of diversity in the fashion industry, the changes have been noticeable in recent years. Old age, that stage of life that fashion seemed to ignore, is increasingly present in an industry that is breaking with the eternal youth with which it had traditionally been identified. Brands are increasingly interested in older people and show that elegance, style and attitude have nothing to do with the date of birth. Proof of this is the new Loewe campaign, which features the artist Lynda Benglis and the actor Anthony Hopkins, aged 80 and 84 respectively. Known for his wax paintings and latex sculptures, Benglis’s work had been one of the sources of inspiration for the creative director of the Spanish firm, Jonathan Anderson, in the creation of his latest autumn-winter collection, presented at Paris Fashion Week last March. Materials such as felt, leather and latex —key to Benglis’ work— predominated in the parade, being one of the designer’s most surreal and impressive proposals. Now, the American sculptor and visual artist stars in the new campaign for the luxury house, captured by German photographer Juergen Teller. In the images, Benglis appears dressed in colorful clothing from the firm, including leggings with a parrot print, which are combined with a striped sweater and full-color sneakers. “It’s about us finding people who represent the brand, as well as people I look up to and want to connect with,” said Anderson, who referred to Blenglis on Instagram as his “favorite artist of all time.” time”. For his part, Hopkins appears reconverted into a true style icon, with a relaxed pose and a smiling gesture, while wearing a colorful donut print t-shirt, suit pants and the brand’s Flow sneaker model, while pointing with the thumb the new Loewe Anagram bag. “There is only one Anthony Hopkins,” Anderson has written about the prestigious actor, who became the oldest performer in 2021 to win an Oscar in the Best Actor category thanks to his role in The Father. “I find it totally fascinating. He is a true acting legend and was very nice to us on set. The campaign also features Irish actress Jessie Buckley, The Crown actor Josh O’Connor and Cindy Crawford’s daughter and model Kaia Gerber, who is shown submerged in a bubble-filled bathtub, holding one of the company’s handbags. signature. Chinese actress Tang Wei, Japanese Paralympic athlete Maya Nakanishi, South Korean singer HyunA and singer-songwriters Alewya and Caroline Polachek complete the campaign, which the firm has described as “a forceful document of an extended creative community”.
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– Article Written By @Paloma Alfageme from https://smoda.elpais.com/moda/actualidad/anthony-hopkins-y-lynda-benglis-octogenarios-y-modelos-en-la-nueva-campana-de-loewe/