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Monday, June 27, 2022

A giant installation by Jack Sachs or limited edition clothing: all the surprises this Primavera Sound 2022 hides | Fashion

After two years of truncated editions, the wait has come to an end. With the label for its 20th anniversary at the forefront and its most extensive edition to date (ten days of non-stop music until June 12), Primavera Sound Barcelona – Sant Adrià declared on its first weekend that neither neither the pandemic nor the proliferation of musical macro-events on national territory can overthrow his reign, with historic crowds and an exceptional line-up. From the literal explosion (with flames and fireworks included) that was Tyler the Creator’s first solo performance in our country, to the debut of pop diva Charli XCX, brimming with hits that restored our faith in the track of dance. Or the fade to black of the always impeccable recital Nick Cave and The Bad Seeds and Tame Impala’s tribute to The Strokes after declaring his fall from the bill on Friday. And Beck, who is always Beck. The Californian artist demonstrated in his first concert after the break caused by the covid-19 that the direct continues to suit him as well as the white Celine suit that he wore on stage. Tyler The Creator’s spectacular live performance on the Pull&Bear stage. Photo: Sharon López But this first weekend has made it clear that the festival doesn’t just live on large-scale music. The inexhaustible trickle of explosive looks (with the Y2K aesthetic that TikTok has made viral as its flag) and fanciful make-up worthy of the Euphoria series, has established itself as a catwalk of urban trends reinforced by its alliance with the Spanish brand Pull&Bear as official sponsor. A 13-meter bear and its own clothing collection Competing in snapshots with the mythical swinging lights that announce the entrance to the festival is difficult, but an inflatable bear of no less than 13 meters is positioned as a tough opponent to take into account. The illustrator and animation artist Jack Sachs (London, 1991), known for interpreting pop culture through a universe saturated with animated shapes and colors, is the architect of this giant installation located at the main arrival of the Parc del Fòrum venue. The classic cartoons that surrounded our childhood, with bulging eyes and forceful footsteps, together with the feverish collecting of toys made of vinyl so present in millennial culture, were the starting point of the design at the hands of the British artist. “Pull&Bear wanted me to make an inflatable bear figure for the festival, something really big and fun,” explains Sachs. Everything to the point that his bubbly figure will continue to be the most photographed “alternative” scenario on Instagram starting this Thursday, at the beginning of the second weekend of the festival. Sachs’ urban work redefines the new Primavera Sound Barcelona skyline marked by new stages and exclusive entertainment spaces, such as the Primavera Pro VIP Area by Soho House, anchored in the seaport and where the brand’s showroom is located. A meeting point for prescribers such as LAI, Patii or Rocío Berrondo in which to discover first-hand the limited collection that Pull&Bear has designed exclusively for Primavera Sound 2022. This line of relaxed garments that incorporate the animated stamp of Jack Sachs in the design (with signs like Jack Couloring El Primavera), it strictly fulfills the ideal of a good festival look: be comfortable and fun while attracting attention. Neon colors along with contrasting graphics, ecru tones and navy blue brighten this capsule made up of loose-fitting short- and long-sleeved t-shirts, hoodies and joggers. Those interested in taking home a piece of this exclusive merchandising can do so online and in the pop-up store that Pull&Bear has created at the main entrance of the venue next to the giant Sachs bear. Pull&Bear has designed a collection of limited garments for this Primavera Sound 2022 with the animated stamp of Jack Sachs that strictly fulfills the ideal of a good festival look: be comfortable and fun while attracting attention. But the footprint of the bear that makes up the Pull&Bear name does not end here. Without leaving this space and in the purest style of traveling fairs, nothing better than lightening the walks between concerts (warning: it is essential to wear comfortable shoes and band-aids in your bag) with a try at their gummy bear machine, demonstrate our skills in the Ufo catcher installation with prizes and surprises or visit the TikTok room, the epicenter of dance and musical trends. Premiere in the metaverseBeing at the forefront of urban trends also implies conquering digital universes. Pull&Bear’s challenge of entering the metaverse will be met tomorrow, Wednesday, June 8, with Nicki Nicole’s first concert on Roblox, the online video game platform where users shape their own virtual worlds. The live will be broadcast at 8:00 p.m. simultaneously through Roblox, Instagram Live and the Pull&Bear website, and will kick off the tour that the Argentine artist will carry out in Europe. The author of Wapo traketero (2019), known for her catalyst for urban rhythms such as trap or reggaeton, will step into the skin of an avatar with a Pull&Bear look and will make us vibrate on a stage full of aesthetics inspired by the creations that Jack Sachs has designed for the entire festival. It is clear that if you do not want to experience spring this year, it is because you do not want to. Nicki Nicole will perform on Roblox this Wednesday, June 8 at 8:00 p.m.

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– Article Written By @S MODA from https://smoda.elpais.com/moda/un-concierto-en-el-metaverso-o-ropa-en-edicion-limitada-todas-las-sorpresas-que-esconde-este-primavera-sound-2022/

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