NEW YORK (AP) – Ok-pop superstars BTS have raised $ 3.6 million and generated thousands and thousands of tweets to fight violence, abuse and harassment in 4 years of working with UNICEF, the United Nations Youngsters’s Fund and on the identical time to advertise independence. Appreciation amongst younger individuals, the company introduced on Wednesday.
The “Love Myself” marketing campaign unfold its message by way of hashtags on social networks, merchandise, the band’s “Love Yourself” tour from 2018-2019, and a 2019 video for the company urging individuals to “kindly Choose”. The slogan “Love Myself” was adopted in 2017 in airships that flew over the cities of the musicians.
Unicef had cubicles at BTS concert events, and the band members had been taking pictures a music video at UN headquarters and giving a speech on the sidelines of the Basic Meeting, the annual assembly of world leaders in September.
When the coronavirus pandemic compelled the gathering to go virtually totally digital final 12 months, BTS members spoke by way of video about how they’ve handled the isolation and frustration the pandemic closings have created.
In a press release accompanying the announcement on Wednesday, BTS mentioned that the band launched the “Love Myself” marketing campaign to enhance the lives of younger individuals, however that they themselves aspired to comply with.
“We founded Love Myself with the intention of reaching young people and improving their lives and rights,” mentioned the BTS members.
“In the course of the course of, we additionally discovered it troublesome to like ourselves, and we grew as a crew and as people. We hope that many younger individuals will really feel that the love they obtain can change into the power that allows them to like themselves.
The marketing campaign helped the 76-year-old UN keep a youthful picture and appeal to the gaze outdoors of their common circles and amongst BTS followers referred to as “ARMY”.
The video for “Permission To Dance” filmed at UN headquarters has greater than 27 million views on the UN YouTube channel.
UNICEF mentioned the “Love Myself” marketing campaign generated practically 5 million tweets and greater than 50 million likes, replies and feedback.
“The revolutionary way in which BTS has helped create a positive message among its fans is simply unmatched; it is priceless, ”UNICEF chief Henrietta Fore mentioned in a press release.
The cash raised by way of the marketing campaign might be used for UNICEF initiatives towards violence.
BTS hopes to maintain the marketing campaign going to “help all people find love and happiness”.
The submit You reply a name from BTS first appeared on El Diario de Yucatán.
Reference from yucatan