The singer’s new album “30” is already on sale
MEXICO CITY.— The last time Adele released new music six years ago it was a success that many in the music industry thought was impossible.
His third album, “25”, sold nearly 3.4 million copies in a week in the United States, breaking records at a time when CD sales were declining and streaming hadn’t shown him to be the savior of the Business would be.
His new release “30”, which came out yesterday, is sure to be another commercial hit, although no one knows how big.
Adele’s Columbia label is silent on its sales estimates. But the buzz in business is that the record’s “equivalent sales” number (a new metric that balances record purchases with online clicks from song to song) will easily top 1 million in the first week and even higher could be. .
No album has made it since Taylor Swift’s “Reputation” four years ago. In fact, since “25” was released in late 2015, only four other tracks (three by Taylor Swift and one by Drake) have generated more than half a million full album sales in a week.
However, reports in music trade publications suggest that sales of more than 500,000 copies out of 30 are possible on vinyl alone.
A wave of high profile advertising means that Adele’s audience is well prepared.
On Sunday, CBS aired “Adele One Night Only,” a special-time concert interspersed with excerpts from an interview with Oprah Winfrey that drew 10.3 million viewers, just below the Oscar ratings.
A few weeks ago, Vogue released covers with Adele in its UK and US editions.
“His fan base is incredibly broad,” said Hannah Karp, editor-in-chief of Billboard magazine. “They still buy records, they still listen to the radio.”
Adele, a 33-year-old Londoner who settled in an exclusive enclave in Los Angeles (where she is sometimes seen with her boyfriend, sports agent Rich Paul), is the rarest musical unicorn. One that not only makes headlines, but also after years of inactivity, almost silence, a contradiction of any unwritten rule of behavior for pop stars that is associated with constant network activity these days.
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