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Sunday, August 14, 2022

Why Warner decided not to release Batgirl

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The brand new death of batgirl it just sent immediate shockwaves through Hollywood. The movie, with a budget of $75 million that grew to $90 million due to COVID-related overages, had finished filming months ago and was in test screenings, much like directors Adil El Arbi and Bilall Fallah (Bad Boys Forever, Ms. Marvel ), in charge of post-production.

Star Leslie Grace (In the Heights) had given several interviews expressing his enthusiasm to land the lead role and work with co-stars Michael Keaton (as Batman)JK Simmons (as his character’s father, Commissioner Gordon) and Brendan Fraser (as the villain, Firefly).

In other words, the movie was almost done and already raising awareness among fans. Why did Warner Bros. decide not to release it, not even on the HBO streaming platform?

Leslie Grace out of Batgirl's uniform.  Clarin Archive Photos

Leslie Grace out of Batgirl’s uniform. Clarin Archive Photos

Various sources indicate that batgirl it was made under a different regime at Warner Bros., headed by Jason Kilar and Ann Sarnoff, which focused its efforts on developing a new streaming platform, HBO Max.

failed strategy

That effort included Kilar’s erroneous decision to bring the 2021 releases forward simultaneously. -joint premiere in theaters and via streaming-which helped build the subscriber base, but also jeopardized the studio’s reputation.

Even before David Zaslav took the reins as CEO of the newly formed Warner Bros./Discovery, the executive went on a highly publicized listening tour designed to repair the company’s relationship with the creative community.

Lelie Grace Martínez, as we would have seen her in the movie..

Lelie Grace Martínez, as we would have seen her in the movie..

As part of that effort, Zaslav has made no secret that reversed Kilar’s strategy and committed to releasing feature films in theaters before putting them on HBO Max.

batgirl found itself on the wrong side of that decision, seemingly neither big enough to feel worthy of a big theatrical release nor small enough to make economic sense in streaming strategy.

budget issue

Spend the money to expand the reach of batgirl in theaters, plus 30 to 50 million dollars needed to market it nationally in the United States, and the tens of millions more needed for a global launch, could have almost doubled spending on the film.

Emotional moment for readers +50: the first Batgirl that they remember, without a doubt, is that of Yvonne Craig in the glorious series of the '60s.  AP Photo

Emotional moment for readers +50: the first Batgirl that they remember, without a doubt, is that of Yvonne Craig in the glorious series of the ’60s. AP Photo

Furthermore, experts point out that it would not be a good start in a company that recently announced a major internal adjustment policy. (Consulted in this regard, spokesmen for Warner Bros. / Discovery preferred not to comment).

Releasing the movie on HBO Max would seem like the most obvious solution. Instead, the company has dropped batgirlWith Scooby!and various sources say it will almost certainly require detailed financial engineering to optimize spending.

Doing so, however, would mean that Warner Bros. can’t monetize either movie: They’re not currently scheduled for future releases on HBO Max’s slate, and there’s no word on negotiations with another studio.

CJL

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Reference from clarin www.clarin.com

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