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Tuesday, September 27, 2022

Why is Jaws still a phenomenon, 47 years after its premiere?

Last Saturday was National Cinema Day in the US, and movie ticket prices were only three dollars, with the aim of attracting the public to theaters. The result? It was a success: more than 8 million people attended, while the previous day only 1 million viewers had attended and the next day 1.7 million. And Steven Spielberg’s Jaws broke it.

What was surprising about that weekend’s box office was not seeing Top Gun: Maverick in first place, nor that Spider-Man: No Way Home was located in the second, but the best average number of spectators per room had nothing less than a rerun of Sharkthat first came to the IMAX screens and in 3D.

The poster for "Jaws", the classic that Spielberg

The poster for “Jaws”, the classic that Spielberg

As is: Steven Spielberg’s 1975 film, about a giant shark that scours the beaches of a small town, was shown in theaters across the United States and grossed $2.6 million and came in at No. 10, just behind Dragon Ball Super: Super Hero.

The lure of IMAX

A factor that helped attract people to theaters to see Shark It was its first premiere on IMAX screens, with very good reviews from the specialized press and from fans on social networks.

Today, 47 years after its original premiere, Shark confirmed its validity. Perhaps the special effects of today’s movies are better. Perhaps the rhythm of the latest hits is more compelling, but the management of the climate, the suspense and the terror that Spielberg presents is a true cinema chair. Shark It’s still a great film, period.

The balance they are making in the film industry is that cheaper prices bring more people to theaters, and that new content is another great factor of attraction, as demonstrated Spider-Man: No Way Home with its 11 extra minutes.

Scene from the movie Jaws, by Steven Spielberg.

Scene from the movie Jaws, by Steven Spielberg.

A classic from 1975

Based on the novel of the same name by Peter Benchley, Shark is the story of a huge, man-eating great white shark that attacks beachgoers on the beaches of Amity Island, prompting the local police chief to hunt down the shark alongside a marine biologist and a professional shark hunter.

The actor roy scheider plays Police Chief Martin Brody, Richard Dreyfuss oceanographer Matt Hooper, Robert Shaw the shark hunter Quint, Murray Hamilton to the mayor of Amity Island and LorraineGary to Ellen, Brody’s wife. The script is credited both to Benchley himself, who produced the initial drafts, and to actor/screenwriter Carl Gottlieb, who rewrote it during filming.

Most of the film was shot on the island of Martha’s Vineyard in Massachusetts. It was an uneventful shoot which exceeded the initial budget and the planned schedule.

There were problems with the mechanical replica of the shark and director Spielberg was forced into many of the scenes. to suggest the presence of the shark instead of showing itsupported by a minimalist and disturbing musical theme created by the composer John Williams that indicates the imminent appearances of the predator.

Scene from "Jaws" by Steven Spielberg, a film based on the best-selling book by Peter Benchley

Scene from “Jaws” by Steven Spielberg, a film based on the best-selling book by Peter Benchley

Many, including the film’s director himself, have compared this suggestive approach to that of director Alfred Hitchcock’s classic thrillers.

Universal Pictures released the film in an exceptionally high number of theaters for the time, more than 450 in North America, and accompanied by a huge and effective advertising campaign with a heavy emphasis on television commercials and associated merchandise.

Considered one of the best films in the history of cinema, Shark it is the prototype of a summer film “tank” and its premiere is remembered as a true milestone. It was the highest-grossing production until the premiere of starwars in 1977.


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Reference from clarin www.clarin.com

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