These have been difficult years for the film industry in the world, particularly in the exhibition sector. Theaters closed for long periods due to covid and the effects of inflation have been the main challenges, but this year the situation improves in terms of attendance figures and it is a good time to celebrate the cinema with a party.
Cinépolis, Cinemex, Cinebox, Citicinemas, Cinemagic, Cinestar, Cinetop and Cinedot are the exhibition chains that join this initiative to offer the public The Film Festival, which includes tickets at a cost of 29 pesos to enter to see any movie that is on the national billboard on September 5, 6 and 7.
“It is an initiative inspired by what other countries such as France, Chile, Peru, Argentina and Spain are doing. We want people to return to the rooms with discount prices. 29 pesos in traditional formats, 69 pesos for Premium and VIP rooms, and 49 pesos in Imax and 4XD formats,” he said. Michael RiveraDirector of Programming at Cinépolis.
The programming of La Fiesta del Cine will include titles from all over the world, “such as Vertigothe new thriller from Scott Mann; nopethe new genre story by Jordan Peele; Ladder to hell; and Mexican proposals such as lessons for scoundrels, by Gustavo Moheno; as well as the re-release of the extended version of SpidermanRivera added.
With this first edition of The Film Festival, it is expected that the attendance figures for Mexican theaters will double, “the average attendance figure on a Monday or Tuesday is 400 thousand tickets, it will be interesting to see how the attendance grows, we don’t have a specific goal but we would love to see double the number of peopleRivera commented.
Cinema and Streaming
Despite the new strategies that some film studios follow to release their stories in streaming, the effect that this movement causes in movie theaters is less and less. The challenges have been strong and it is clear that the figures for 2019, a record year of assistance prior to the pandemic, are not available, but the situation improves month after month.
“On the platform issue we are immersed in something that is beyond us, we cannot ignore this war or battle for the subscriptions of very large streaming companies that are trying to achieve all kinds of content, it is something that will happen; even so, this year has been important for cinemas”, he explained. Michael Rivera.
“The releases that were intended for theaters came out in theaters, of all the films that were postponed from 2020 to 2021 this year we had the last two that were top gun Y Minionsfor films as big as these, a platform was not an option and they were saved to reach theaters, that is the bet of the theaters today, “he added.
For Javier RiosDirector of Programming and Content of Cinemex, the bet is clear, “the cinema is seen in the cinema and there will be things produced for platforms, but between the platforms they are also in a battle for prices and content. Of course we are looking to reach the levels of 2019, the bar is high, but it is our goal, ”she commented.
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Reference from www.milenio.com