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the army will see To the success of “Top Gun: Maverick” to promote recruitment, repeating the influence of the original film.
“We got a decent recruitment bump from ‘Top Gun’ in 1986 when i went to the cinemas And watched ‘Top Gun’ with my friends in ’86,” Air Force Recruiting Service commander Major General Edward W. Thomas told Fox News Digital. “I was already excited about military aviation, but I was more Got excited.”
“We expect ‘Top Gun: Maverick’ to do the same,” he said. “You know, whether people want to aim high or fly in the Navy, we want them to be excited to serve the nation in some capacity or the other.”
The Army has faced recruitment challenges in the past few years, reportedly due to the coronavirus pandemic which has caused each branch to miss out on reserve targets even with fewer targets in those years. The slowdown in 2022 has hit the active component, with the Army and Navy falling short of their targets by the end of March.
The original 1986 film “Top Gun” was a box office hit that cemented Tom Cruise as a movie star: it also led to a 500% increase in applications from young people who wanted to become naval aviators.
Military officials believe they may see a similar – though not exact – boost from the sequel film “Top Gun: Maverick”. The new film, which was released over Memorial Day weekend, and Cruise his first $100 million opening weekend For a single film, grossing an impressive $321 million global total.
Cena capitalized on the high buzz and impressive reviews – sitting at 97% with over 360 reviews on Rotten Tomatoes – by running a recruitment ad before the film. Thomas said the service had “a lot of fun” in creating the ad, which he called a “high-speed, adrenaline-pumping aviation air power commercial”.
“This ad has it all,” Thomas said. “And the idea is that people are going to see the movie … we want them to get excited about military service again, whether it’s naval aviation or come and apply for the Air Force.”
“We want to take advantage of the opportunity to link not only the film and the idea of a military service, but also the fact that we’ve got jobs and we’ve got recruiters for them.”
The film boasts impressive visuals as Cruise pushes the film to remain as practical and realistic as possible (as he reminds the audience in a short speech before the start of the film.) Cruise famously competed with interest from streaming services To pick up the film during the pandemic because he insisted that the film needs to be seen on the biggest screens in theatres.
Part of the appeal is due to the fact that the Navy has allowed the film to use planes, aircraft carriers and military bases for production. The crew flew in real planes that Production costs over $11,000 per hour to be hired, but only military-trained pilots could handle the jet.
Paramount Pictures stated in the film’s production notes that Cruise set up his own flight training program to prepare the film’s young actors for the nausea-inducing rigors of aircraft maneuvers, and so they were able to “see real Navy pilots on the ride.” Can play their part with taking away their life.”
Fox News Landon Meon contributed to this report.
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