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They demand more presence of women

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Campaign to open space in cinema and press

Brussels (EFE).- The European Commission (EC) launched an awareness campaign to increase the representation of women in the film industry and media at the Cannes Festival yesterday.

A campaign, baptized as Character, with which the Vice President of Values ​​and Transparency, Vera Jourova, hopes to “inspire many women” and for Europe to be able to “make the most of its full potential”. Presentation of the competition in an edition with only four directors of twenty-four titles, he said.

Vera Jourova, who yesterday attended a roundtable on the obstacles filmmakers face in their careers, said the pandemic disrupted “good trends” in work won by women.

With regard to women journalists, the Head of Values ​​and Transparency warned that violence against them has increased and that information professionals are under “pressure and many dangers”, especially on social networks.

Therefore, he indicated, the EU should ensure that women have a “central place” in post-Covid-19 recovery plans.

The Euro Internal Market Commissioner, Thierry Breton, highlighted in a statement that promoting inclusion is a “social responsibility” and an “important piece” on the road to a “more resistant and competitive” industry.

The character will publish twelve videos starring professional women from ten countries in the coming weeks.