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the song that the group Loco Mía dedicated to her and how she became a pop icon

Mikhail Gorbachev left the Kremlin with a Nobel Peace Prize under his arm and a budding career as a lecturer and star in the West, while tried unsuccessfully to return to politics of his country, then reconverted into a republic.

But politics turned its back on him and little by little, at the dawn of the 90s and as a symbol of the regained freedom after the fall of the Berlin Wall. Gorbachev became a popular culture figurewith forays into music, animation and fashion.

In 1989, the Spanish group crazy minewhich had hits like Disco Ibiza Loco Mía, dedicated a song to him to Gorbachev – he even titled it with his surname – when his figure became synonymous with reforms in the USSR and the recovery for a large part of the world of individual freedoms after the Soviet yoke.

In their own style, irreverent and lacking any particular political commitment, the long-haired band celebrated with their lyrics the beginning of the end of the Soviet regime, which they interpreted as progress, a return to freedom and a commitment to nuclear disarmament.

“Gorbachev is a star, long live Gorby superstar”, Loco Mía sang and thus predicted the pop star that the Russian politician would become in the West.

“Gorbachev is Perestroika / Gorbachev is disarming / Gorbachev is convincing / He knows how to command”, the band sang in its catchy chorus that knew how to capture the magnetism generated by this bald, good-natured man with an easy smile, who built bridges with capitalism.

With that hit, the extravagant Spanish band remembered for its performances and fans closed the Viña del Mar festival in Chile in 1997.

Mikhail Gorbachev, the Grammy winner

Music would reappear in Gorbachev’s life. In 2004 he obtained a Grammy Award in the category Best Spoken Album for Children with the former president of the United States bill clinton and the actress sophia loren for the narration of the story Pedro and the wolf.

In 2009 he was encouraged to sing. In Songs for Raisa he sang romantic ballads dedicated to his late wife with the Russian musician Andréi Makarevich with the aim of raising funds for his foundation.

Mikhail Gorbachev, guest star on The Simpsons

Like many other personalities from the world of politics, the last leader of the USSR also appeared on The Simpsons. He does it together with the former president of the United States, George Bushin the episode “Two Bad Neighbors” (The bad neighbor), the thirteenth of the seventh season that was first broadcast on 1January 4, 1996.

In the story of that episode, political leader visits Bush’s new home in Springfield and watch Bush and Homer fist fight. Gorbachev observes the painful scene from the sidewalk while he holds a gift – a coffee pot – for the then US president.

The scene culminates with Gorbachev calling Homer a “local fat man” and with the protagonist of the series referring to him as Bush’s “communist friend”.

In turn, Gorbachev is also mentioned on one occasion by Krosty, the clown in the series, who jokes with his spot on his head: “Have you heard of Herpes? Herpes Herpes Banana Boberpes, they know that Gorbachev has in his head, Herpes”.

Mikhail Gorbachev, model for Louis Vuitton

Posing with a French luxury bag valued at thousands of dollars may seem contradictory for a former leader of the Soviet Union, but it was not for Gorbachev, turned open icon.

. In 2007 he was one of the protagonists of the Louis Vuitton advertising campaign together with the French actress Catherine Deneuve and the tennis players Andre Agassi and Steffi Graf.

Gorbachev surprised not only by posing for the camera of the prestigious photographer Annie Leibovitzbut because he himself proposed that it be with the remains of berlin wall backgroundsymbol of the fall of the USSR.

According to the son of Bernard Arnault, patron of the LVMH group owner of Louis Vuitton, it was Gorbachev himself who proposed the location, something that the firm did not dare to do. “He would like that they remember him for having been one of the architects of his downfall. It is his greatest pride”, the fashion entrepreneur trusted at that time.

Like many of his pop forays, the proceeds went to the foundation that bore his name.

Mikhail Gorbachev was a model for Louis Vuitton.

Mikhail Gorbachev was a model for Louis Vuitton.

Mikhail Gorbachev in a Pizza Hut ad

In 1997 the American food chain pizza hut had already disembarked in Russia and thought of Gorbachev and in his granddaughter Anastasia as the ideal protagonists for an advertising campaign.

The Soviet leader, who by then was more loved in the West than in his own land, crosses Red Square with the little girl and they enter a local. His presence opens a debate among the guests about whether his reforms generated freedom or instability in the country. But in the end everyone agrees to applause: “Long live Gorbachev who gave us Pizza Hut!”


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Reference from clarin www.clarin.com

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