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Wednesday, August 17, 2022

The millionaire figure that María Félix charged for a commercial

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María Félix, being one of the most famous faces in Mexican cinema, charged millions for each commercial she did (Photo: Filmoteca UNAM)
María Félix, being one of the most famous faces in Mexican cinema, charged millions for each commercial she did (Photo: Filmoteca UNAM)

During the Golden age of Mexican cinema, Maria Felix He was one of the most important stars, which also allowed him to be one of the ones who received the most for each participation he had in movies and programs, earning up to more than a million pesos for a commercial.

Throughout her artistic career, María was a model for several companies, the products she promoted ranged from toothpaste, food and things for personal care, because being considered one of the most beautiful women in Mexico, she was always valued.

In the last years of life, when the lady He had already retired from the cinema and only appeared in interviews, celebrity events and some commercials, so his image was even more difficult to obtain and, therefore, he charged even more. This was evidenced one of his last contractswhich came to light through the official YouTube channel about his life.

María Félix's hair was one of her most appreciated features, even the press of the time reported every change of look she made, as it became a trend (Photo: INAH)
María Félix’s hair was one of her most appreciated features, even the press of the time reported every change of look she made, as it became a trend (Photo: INAH)

For a commercial of hair dyes Miss Clairol In 1982, the actress had to record a commercial, in addition to having a photo shoot for publicity with a monetary compensation of one million 300 thousand pesoswhich today would be equivalent to about 620 thousand pesos.

And it is that the Sonoran’s hair was always greatly admired in these years, so this type of contract stipulated that she had to remain with the same image for a certain number of days, so that just as she looked in the commercials, they would see her in the programs and events to which she was invited.

Payment for Maria’s services was cash and the same day of filming. In addition, this figure was equivalent to the fact that the images could only be used for 180 days, because after that time, the actress could charge the same amount and go through the same process of filming and taking pictures, but you couldn’t use the same ones for commercials.

María's lawyer had to intercede when she realized that part of the misunderstanding was due to her and, from then on, asked the agency to no longer communicate with her, but directly with the actress (Photo: INAH)
María’s lawyer had to intercede when she realized that part of the misunderstanding was due to her and, from then on, asked the agency to no longer communicate with her, but directly with the actress (Photo: INAH)

In the particular case of these commercials, there was a Legal problem with the agency that made them, because they tried to put it on the radio, making a imitation of your voice. This caused the lawyer of the protagonist of the rapture notify the company that it was breaking what was stipulated in the contract, which would take them to court if they did not immediately withdraw the ad and pay for having used Felix’s image without authorization.

In addition to this, there were problems with the days that the images of María had been stipulated to be used, since the agency took it for granted that they could broadcast them for up to 15 yearsas long as they were only used for 180 days, while Maria’s representatives thought that the contract was only for one year.

Lawyers had to intervene. National Association of Actors to help the actress fix the misunderstandings that had arisen.

After these events with the agency that made the commercials, "La Doña" did not work with them again (Photo: INAH)
After these events with the agency that made the commercials, “La Doña” did not work with them again (Photo: INAH)

Maria’s lawyer then issued a check forR 325 thousand pesos for the company, as a form of compensation for his error in not having indicated in the contract that it was for one year and, due to what happened, he asked the agency to pay his client 650 thousand pesosthe equivalent of the commercial they made without their consent.

In this way, the protagonist of Tizoc: Indian Lovecould have charged for his image in a commercial more than two million pesoswhich would currently be close to one million pesos.

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Reference from www.infobae.com

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