NEW YORK (EFE) .— J Balvin is a world star of reggaeton, however throughout in the future in New York he launched himself merely as José, a “normal man” answerable for the counter of a neighborhood retailer, shocking prospects as a part of an promoting marketing campaign and on the identical time providing clues about his subsequent musical mission.
The Colombian singer, named José Álvaro Osorio Balvin, gave individuals who got here in with cans of beer together with his distinctive lightning bolt and neon aesthetic, the results of a collaboration known as “Es Jose Time” with which he desires to point out “the aspect of being human ”after J Balvin, he mentioned.
The Grammy Award winner chatted, took pictures and shared drinks with unsuspecting customers who entered the standard New York vineyard and obtained to know what it’s like when he’s off stage: a person who values ”greater than anything spending time together with his household and shut buddies ”.
And it’s that José “is a normal man, with joys and trials,” mentioned the famend artist, who opened a window to his life and psychological well being within the documentary “The Boy From Medellin” a couple of months in the past and now takes the chance to present some brushstrokes on what occupies his days, whereas conserving his latest fatherhood non-public.
“I like to walk, ride a bike, watch a movie, dance with my friends, read a good book, have a quiet coffee, a good beer. I try to be a better person every day, obviously with my flaws and virtues ”, defined the 36-year-old vocalist.
“I’m learning a little about everything,” he added, from attempting skydiving to having fun with issues so simple as a stroll. “I am so focused on J Balvin that sometimes we forget what José needs,” he mentioned.
After a 12 months and a half lacking the levels “a lot”, J Balvin has forward of him a batch of festivals that started this weekend with the Latino Combine Stay in Houston, will undergo the Governors Ball in New York in September and can proceed till October with the Exterior Lands Music & Arts Competition in San Francisco, amongst others.
“I am more of a fan of going to see people than people of going to see me,” he joked, satisfied that performing in entrance of a big viewers is “something that is not forgotten” and is “automatic”, like “managing the automobile ”, and highlighting the sensation if you“ immediately connect ”with the viewers.
The singer applauded that “as for reggaeton, everything is super strong” and acknowledged that he enjoys the success of his newest viral songs, together with two collaborations with Skepta and Skrillex, whom he described as “legends”: “They are very ‘cool’ , we must continue to elevate and reinvent ourselves every day ”.
On this sense, after launching the one “Ma G” initially of the 12 months, with a video recorded within the Castilla neighborhood (Medellín) the place he grew up in anticipation of a really private upcoming work, J Balvin promised: “It’s time to Joseph. It is time to release the album soon and give people more joy, more music, inspiration … ”.
J Balvin additionally highlighted that his collaboration with a “culturally symbolic” beer has a useful element as it’ll help “wineries, small shops and other similar businesses owned by Latino owners.”