Sean “Diddy” Combs, aka Love, is back on the mic. On Tuesday, the 52-year-old announced that he was making his grand return to music with a historic deal. The founders of Bad Boy Entertainment are starting an R&B-focused music label, Love Records, with the backing of classic label Motown.
Love Records will be “dedicated to R&B music and releasing solo and collaborative projects from a group of world-class artists, producers and songwriters,” they said in a press statement.
Diddy also signed a one-time album deal with Motown Records, which would be released in the summer under the Love Records imprint and Drop. After years of working in fashion, wine and television, Didi is back!
“Music has always been my first love, Love Records is the next chapter, about getting love back and making the best music of my life,” said the prolific producer. “For the label, I am focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I am excited to add to its legacy.”
Ethiopian Habtemarium, CEO and President of Motown Records, called the partnership a “major moment” for the brand. “Didi is one of the most important voices of this century in music and culture,” he said. “Being a part of their next evolution and album is nothing short of monumental.”
Diddy was recently named host of the 2022 Billboard Music Awards, pulling double duty as executive producer for this year’s show, which comes 25 years after Diddy won her first Billboard Music Award.
“This will be unlike any awards show – I’m bringing the love and setting the frequency to an all-time high,” he said in a statement. “The Billboard Music Awards truly represent artists and where music is at today, so I’m excited to curate the biggest live performances and surprises. Will have to tune in for the world to see.”
Fans have a lot to announce with Burn Boy, Leto, Megan Thee Stallion, Rove Alejandro, and the Red Hot Chili Peppers as some of this year’s cast members.
Travis Scott will also perform at this year’s awards – the rapper’s remix of “Goosebumps” is a finalist for Top Dance/Electronic Song. It will be his first awards show performance since the Astroworld tragedy six months ago in Houston, Texas.
Also, Mary J. Not only will Blige take the stage, but she will also be honored with this year’s coveted Icon Award.
Blige – who has won 10 Billboard Music Awards throughout her career – emphasized the honor in a statement last month.
Blige told Billboard, “My career has been such an incredible and unpredictable journey that has covered many paths I never imagined, such as acting, producing, starting a business and now my own music festival.” “Through it all, I’ve always come back to my first love, music in some way or another. To be recognized in this way at this time, with the Icon Award at the Billboard Music Awards, is an incredible honor and one that I’m actually polite.”
The Billboard Music Awards airs Sunday, May 15 at 8 p.m. ET / 5 p.m. PT on NBC. The show will be telecast live on Peacock.
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Reference from www.etonline.com