TV Azteca has established itself over the years as the second most important television station in the countryeven competing in number of viewers and sales with Televisa; However, as of 2017, the deterioration and poor quality of the content led the channel to constant loss. audience, sponsors and income.
For the above this morning Benjamin SalinasVice Chairman of the Board of Directors of Grupo Salinas, reported that Sandra Smesterwho was general director of content for TV Azteca, will cease to be part of the company.
TV Azteca is left without content director
Through his Twitter account, Benjamin explained that Sandra’s departure was by mutual agreementIn addition, he wished good luck in his professional projects and indicated that the decision is part of the vanguard and evolution that the television station must have after the losses product of bad content. For his part, Smester explained that it was a pleasure to belong to Grupo Salinas.
In common agreement with @ssmester we resolved his departure from TV Azteca. We wish you luck in your next projects in Florida, Sandra. It was a pleasure sharing with you.
In @Aztec We remain at the forefront and very soon you will know the next step in our evolution. #WeAreUnstoppable
— Benjamin Salinas S. (@SalinasBenjamin) August 1, 2022
At the same time NBCUniversalthe production company is Spanish under the name of Telemundo, announced that Sandra Smester joins the company as Executive Vice President Programming and Content Development.
Powering @Telemundo‘s continued leadership and best-in-class programming. – Sandra Smester@ssmester) joins the company to oversee the development and execution of programming for the network, beginning in August.
— NBCUniversal Telemundo Enterprises (@NBCUTelemundo) August 1, 2022
How did Sandra Smester come to TV Azteca?
Sandra Smestter came to TV Azteca as part of the work team of the late Alberto Ciuranawho would occupy the position that Sandra held until today, from 2017 until her death in March 2021. He generated great discontent among the public of the television station by introducing the concept of “live tv”which consisted of the cessation of the production and broadcast of all content related to fiction such as soap operas and series, since according to the executive, these types of products were no longer to the liking of the Mexican public; concentrated on live programming and reality shows.
The abrupt changes were not to the liking of the audience, who after five years it does not adapt to the new offerreceiving great reviews.
Sandra Smester in trouble with Grupo Salinas?
According to unofficial information from entertainment journalist Angélica Palacios, Sandra’s departure is accompanied by an audit whose purpose is accountability and evaluation of millionaire losses after television failures.
The announcement was well received by the public.which requests as part of the first actions the return of soap operas to Ajusco.
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Reference from www.milenio.com