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Resident posted his controversial video This Is Not America. won an award at the Cannes Lions with

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song video this is not america Resident received an award at the Cannes Lions International Festival of Creativity this week.

The success of the group Calle 13 has since been awarded the grand prize for musical entertainment to the renowned Puerto Rican urban artist. Festival specializing in advertising, creative communication and related fields,

Produced by Doomsday Entertainment, Sony Music Latin, and Resident’s production company, 1868 Studio, the song is inspired by the work of Chilean conceptual artist Alfredo Jar.

Residents in a scene from "This Is Not America."  Screenshot.

Residents in a scene from “This Is Not America.” Screenshot.

“It was born as an attempt to promote the use of the word America to the entire continent and the United States does not have a monopoly on defining it,” Resident said in March near the video’s release date, which Today collects more than 18 million views. in Youtube.

the jury said

“We awarded the Grand Prize for this work undeniably stunning view And its incredible production quality,'” said jury president Amani Duncan in a statement.

“While the video has a very unique perspective that may not be shared by everyone, it is an extremely powerful statement on socioeconomic and culture from a less privileged community. Music has always been an important platform for protest songs throughout history. And it’s something we all want to continue to see in the years to come.”

Movies

video of this is not america’, directed by French director Greg Ohrell, was creatively directed by Resident. He mixes capitalist images such as skyscrapers and disposable cups with others of indigenous peoples, as well as the spectacular creations of the Statue of Liberty turned into an indigenous person and a Mexican pyramid in the middle of Los Angeles.

“It has very powerful images, for me the video is very strong and obviously the song and the video complement each other,” Resident said.

this is not america It features guest Franco-Afro-Cuban Ibei twins, Naomi Diaz and Lisa-Cande, who perform in the choir. Other collaborators are microscopic worms, whose brain waves are used by the musician to create harmonies that can be heard in Ibei’s choir. This song will be part of his next album.

Formation

Resident and cover of the single "This Is Not America".

Resident and cover of the single “This Is Not America”.

this is not america It is related to a three-year resident project with professors from Yale University and New York University. The experts studied the singer’s brain waves, as well as the brain patterns of insects, rats, monkeys and flies, to create musical frequencies that become rhythms.

For this song, Resident used his own brainwaves and insects to develop his rapping, Ibei’s voice and loud electronica’s loud waves mixed with percussion.

Prize

Rene "Resident" Perez Joglar, former 13th Street Singer.  Photo: Fernando de la Orden

Rene “Resident” Perez Joglar, former 13th Street Singer. Photo: Fernando de la Orden

Throughout his career, Resident has been honored with four Grammy Awards and 25 Latin Grammy Awards as a solo artist and as a member of Calle 13.

With this award, the Grand Prix for Entertainment Lions for Music, Resident became one of the first Latino and urban artists to win this recognition at the aforementioned festival.

The work, produced by Doomsday Entertainment and Sony Music Latin in association with Resident’s production company, 1868 Studios, also won “Best Director, Best Music Video and Best Video Effects” at the Berlin MVA.

Since its inception in 1954, the Cannes Lions International Festival of Creativity has recognized excellence in advertising and creative communication.

MFB

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Reference from clarin www.clarin.com

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