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Friday, August 19, 2022

Wiz Khalifa talks experimental ‘Multiverse’ album, Chief Keef and more – Billboard

While scientists debate whether the multiverse actually exists, Wiz Khalifa went out and created his own. The Pittsburgh rap dignitary is quite used to igniting his own path, and Wiz experimented with his most personal project to date. multiverse Arrived on Friday (July 29).

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The leader of the Taylor Gang created a “complete musical experience” for his third project of 2022 (and his first solo LP since 2018), mashing elements of hip-hop and R&B and along the lines of groovy funk. rolling papers 2,

multiverse Featuring Wiz serves as an emotional rollercoaster like we’ve never heard him before. From childhood friends to rap contemporaries like Mac Miller and Nipsey Hussle, high points like the vulnerable “Hommies” serve as a soul-baring diary entry for those lost during their journey.

In the rat race in the music industry for more than 15 years, Wiz Khalifa is looking at the game with a new maturity and perspective. The joint-smoking legend has embraced the “big homie” role, and hopes to pass on some of that OG wisdom to the next generation of actors.

Board caught up with the founder of Khalifa Kush last week to hear more about their new album, how they ended on Chief Keef’s “Hate Being Sober,” asked to rewrite the verses, and the status of rap. . (Catch Viz on the Vinyl Versus Tour with Logic this summer.)

what did you have in mind to welcome us to me multiverse,

Just a complete musical experience. That was all for me. Anyone who is a fan of my projects knows how textured they are – and I want it to be really detailed about how I feel and operate with the important things in my life. I wanted to bring it out lyrically, aesthetically and vocally, and I think I was able to do all of that with this album.

Would you agree that this is the album where you shed the most on hip-hop lines, so to speak?

Definitely experimented outside the hip-hop realm. It was just diving deep into my inspirations, and the things that I think really make me. I wanted to make it the DNA of the album and not a traditional rap record – but it has hardcore hip-hop elements along with the structure of the songs, the volume of the verses or the length of the verses.

Going up a few tracks, “High Maintenance” sees you christening rappers like Nas, 50 Cent, JAY-Z, and Lil Wayne. Was it to show love for your influence?

100 percent. Certainly people I respect and love and even enjoy meeting, to the extent of becoming friends or acquaintances. This was a great opportunity to incorporate that DNA. I’ve been a huge influence on different people in different genres, so taking people for granted that are important to me was really fun.

On a more serious note with “Homies,” I’ve never heard you open like this on a record. What was your mindset in recording it and paying tribute to your fallen friends?

That was super-real to me, because it’s a conversation I’ve had with people, and I had an idea to come into the studio and turn that conversation into a song.

You talk about being insensitive to violence at a young age. In your career, you have avoided beef and kept violence out of your music. Was it something that you decided early in your career that you wanted to stick to?

Yes definitely. I know how important that message is – and coming from that, I never wanted to bring it with me… I think it’s a reality, and it’s everything you want to give.

Unknowingly you do these things when you are young, but when you grow up you have a choice. I always wanted to do the right thing and inspire people to do the right thing. And it’s not easy, man – it’s not always easy to let it go and see the other side of things. That’s the choice for life.

And this is coming with you in the era of rap of the 2000s, where street rap was more mainstream than it is today.

Certainly, it was very difficult. Even now, I don’t think it’s rough – because it’s so dangerous, with social media and people’s mental issues in general. Too many people are reactionary rather than having a conversation or actually seeing things in every way. Right now I see my stand as a big domestic player. I just want to guide and help people.

Have you ever thought about doing a project that isn’t hip-hop, and diving into an entirely different genre than we saw earlier this year with Drake?

I think any real artist wants to stand out, but it’s finding your way to express yourself. As for me, I always think of hip-hop as something out of the box, inspired by whatever it is — but I know how long it takes to actually develop the actual bones and DNA of that sound. Is.

And I never want to jump in as a rapper and fully indulge in what I appreciate about those sounds — so I move on to something that’s more comfortable for me, or things that don’t. I do research. So that’s where you’ll see me breaking out of traditional formulas, because I’ve researched it, tried it, seen how it made other people feel, and saw how it made me feel.

so with multiverse album, I’m very comfortable and I’m very happy to put it out there – because I put elements in there that may or may not go over people’s heads, but I know how important they are. I think the real beauty of experimentation is in having an artist, just the confidence of knowing what you know about that certain subject, and being able to get it out there. So if I’m feeling knowledgeable about something, I’m gonna f-king. Till then I am learning.

How was it to connect with Young Dolph for “On the River” in 2017?

Dolph was always a good friend. He was to himself and did not like to be around a bunch of people. But the people he reached out to, he was always super solid [with them], He was funny, loved to tell jokes, and his music was really good. He worked to get better and better. He was one of those friends with whom it was always a pleasure to be in touch. He also drank a lot of weed. I loved that about him.

What do you remember about calling out Chief Keef’s “Hate Being Sober” in 2012? Did he really skip the video shoot?

Oh friend. I’ve always had love for that fool. How cool is he man? I know I recorded the poem in Pittsburgh, but “I Don’t Like” had already come out. I remember I saw the video in Los Angeles, because I had moved out there by the time I was a fan of Chief Keef. I remember it being a big deal for everyone in Pittsburgh. The whole world was going crazy, “Oh s-t, you ’bout to do a song with Sosa, she’s crazy!”

Everyone heard the voice before coming out. Then I heard 50 Cent was on it and I was like, “Oh s-t.” I was on tour when we were about to shoot the video, so I walked over to where I was performing and set aside two or three hours to meet this guy. And he never really showed up!

We’re still young at that point, but I’m out with 50 and we’re shooting our thing and 50, “This lil’ n-a gon’ f—k up my career.” I’m like, “I’m here, fam, we can shoot our part too and f—k out of here.” It was cool that I got to kick it all day with 50 – but we were tripping that he didn’t really pick up.

Has an artist ever asked you to rewrite a poem for their song?

Yes to be sure. I’ve been around people who go like, “Can you be more difficult or can you use this voice?” “Can you speed up the beat of these bars?” I have got people done a lot. It doesn’t throw me away.

I understand people’s thought process. A lot of them crave nostalgia. They don’t understand the concept of trying something new. So instead of fighting them, or letting them wrap their heads around the new st, you just give them the old st and send them on their way. Like, “Okay, you get the old st.” When the new s-t starts happening, they want the same. You just have to walk them through it.

What do you remember about joining him to bring Nipsey Hussle on “Hops and Dreams”? rolling papers,

we met in [2010] XXL Freshman cover shoot in New York. we were in the studio, me, she, big sean, french [Montana], and I remember recording that when we just got off tour, I moved to LA. Wherever I go, I was in that mode, I am recording. It didn’t matter that I was in the af-king bedroom, I was setting and rapping and recording every day. I was really young and didn’t know what I was going for, but knowing I was going for something. So every day, just waking up and wrapping up was my assurance that I was going where I needed to be.

At that time, I had no concept of being friends with someone, it doesn’t mean they don’t want to do what you want to do. I was so excited about everything, and I got everyone to do what I did. If you want to hang out with me, you have to stay up late, you have to rap and you have to do it. It worked for a lot of people like me and the artists it inspired. At this point in time, if I f-ked with you, I included you in everything I did.

I threw my studio upstairs in the L.A. penthouse. I didn’t have many people to call, but I was definitely calling Nip, and told him we had to stay together and calm down, because he’s from here. It’s my first major-label album, and I love Nip so much that he only did mixtape stuff—but if this was going to be my first major-label shot, I’d want to bring it home with me, and the people who did. I respect, love, and think are tight as fk. It didn’t matter that they were on the blog at the time. Many of them didn’t have deals. We recorded it in the penthouse, and it didn’t get approved at the time due to trade deals.

Do you think it’s easier for artists to move on nowadays than when you were coming?

No, I don’t think it’s easy. I think it’s a bit more difficult, because of the way the algorithm is set up. Going viral organically is hard. It is also difficult to recreate the moments. So if you have a dope moment, it’s hard to spin it and build a brand from that moment on, because everything is based on advertising. It doesn’t really lean towards building their own platform, it really just builds the platforms they are performing on. Which is good, but it’s not what I’m after. I have never engaged in making money to anyone else.

The way I see it is: you use it for business and for promotion as much as possible. This is hard because it’s counterproductive – the more followers you have, the less interaction you’ll get, because corporations don’t want you to be stronger than them. As long as they are able to influence your base, that’s good. I didn’t come across like that – I came to where I found a glitch in the system, where I was able to reach people more effectively than I could. It’s so hard to be relevant and stay relevant these days. A lot of content is being created.



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Reference from www.billboard.com

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